CX for CMOs Course

Course: SCCXCMO
  • Customer experience
Advanced / Senior leader

Invest one day to improve your CX leadership

Curated and presented by CMOs, this course brings together all the critical pieces you need to know in the age of information excess.

CX is not one thing, it’s every way the customer experiences your brand and business. This course, curated by CMOs, brings together all of the critical pieces that are demanded of CMOs today in delivering customer experience - the holy grail of marketing – giving you real clarity on how to apply these insights to your business.

Join leading CMOs and hear from guest speaker CMOs and CX experts on their struggles, learnings and achievements and learn ways to benchmark your organisation on your CX progress to propel you forward faster.

Duration: 1 day intensive (8.30am - 5.00pm). Course dates are subject to change depending on enrolments

Course covers

Next practice marketing – inside out & outside in

  •  What is it and why should I know about it?

The CX led organisation:

  • Emerging organisational designs for customer centricity (even with cost cutting)
  • The 4 steps to achieve CX “outside in” organisation design; the org chart being the last step
  • Leveraging culture to accelerate business change post restructures
  • New models for team competency acceleration & career path development

Connecting commerce & CX with the P&L – how to manage the short term & business transformation at the same time

  • How markets are blurring and defining your business & customer for the future
  • New CX business metrics: how you can balance old and new, lead & lag
  • Engaging your Board on CX metrics that make sense with the P&L
  • Balancing short-term results with transformation:  getting the balance right

Media: the true customer cost due to lost transparency - what you are really paying, and what you can do about it

  • Context and history of media transparency issues – why the industry is so broken
  • What practical actions you can take to resolve
  • New relationships to be involved in technology & major media owners
  • Emerging Martech – implications for future partners 

The future with data fuelled insights & scaleable personalisation

  • Best in class data use, insight generation and measurement
  • Scaleable personalisation as the end goal
  • Martech stacks – why some become systems rather than generating insights
  • Upskilling your teams as part of the program

Creating a customer first culture by design; from the inside out

  • Why leadership can’t be automated
  • Reputation failure: the cost of misaligned values and behaviours
  • The CX change leader – your leadership brand
  • Creating resilience: preventing change fatigue & burn out

Guest speakers

Please note guest speakers will be split across two locations, more information will be confirmed shortly.


Who should do this course

  • High-calibre, high-potential commercial marketing leaders
  • Minimum 10 years' experience in marketing or business leadership
  • CMOs, Chief Customer Officers, Marketing Directors, Digital Marketing Leaders, Senior Marketing Leaders
  • Senior Commercial leaders who would gain from a deeper understanding of CX and next practice marketing. e.g. Sales, Finance, Customer Experience, Data & Analytics
  • Individuals who are prepared to learn and share their own learnings

CX for CMOs was developed in partnership with:

                        

 

Select your city to see the dates the course is available


ADMA member
$1,825.00
Non-member
$2,145.00

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