Customer Data Strategy Course Home IQ Education Data-driven Marketing Customer Data Strategy Course 8-10 hours of self-paced content, available online for 6 months Online Customer Data Strategy Course ADMA Member $550.00 Per Person pp *including GST Non-Member $750.00 Per Person pp *including GST END OF FINANCIAL YEAR SALEEnter code EOFY20 and save 20%. Book by 30 June. Gain the competitive edge, delight your customers and improve marketing performance Online: self-paced, 8-10 hours completion, up to 6 months to completeAssessment: 30 minute multiple choice quiz at the end of the course How to use customer data as a marketing decision maker to improve customer engagement and customer experience Gain the competitive edge and delight your customers using data segmentation, profiling and technology platforms. This course is designed for practicing marketing leaders, you will work through case studies, practical exercises and processes to support the implementation of what you are learning. Learn to The Customer Data Strategy Course is for marketing leaders looking to fast track their knowledge on how customer data can be used to improve marketing performance. You should be a practicing marketing manager or above to get the most out of this course. Who should do this course Modules The importance of data in marketing The proliferation of customer data has transformed the marketing landscape. In this lesson, you'll learn the fundamentals of gathering data, evaluating its quality, and turning it into actionable insights. Using practical exercises and industry case studies, you'll also gain an understanding of data's increasing role in marketing and the ethics of data processing. Knowing your customers and prospects Your customers should be at the heart of everything you do, but how well do you really know them? In this lesson, you will learn how to identify your key customs, research their behaviour, and identify future consumer trends. Using interactive exercises and practical examples, you'll see how to conduct an RFM analysis and then use these insights to segment your audience. Using research data and insight to inform your strategy The days of building marketing strategies on hunches and intuition are over. These days, god is in the data. In this lesson, you'll learn how to differentiate between quantitative and qualitative data and explore the various ways qualitative research can shed light on consumer behaviour. Using interactive exercises and industry case studies, you'll go through the stages of designing a research brief for your organisation. Calculating lifetime value For digital marketers, everything comes back to lifetime value (LTV). Those three little letters can make or break your campaign. In this lesson, you'll explore why LTV is such an important planning measure and the difference between the value of money now and its relative value in the future. Using interactive exercises and practical examples, we'll walk you through the process of calculating LTV for your own organisation. Understanding customer data Data is only useful if it can be turned into actionable insights. In this lesson, you will explore how data can be used to increase your understanding of your customers and identify insights that can drive competitive advantage. Using interactive exercises and practical examples, you'll learn how to create a structured approach to your data collection and analysis. Developing a customer data strategy Customer data has been transformed from an annoying by product to a hugely sought-after commodity. However, many companies' data strategies have failed to keep up. In this lesson, you will be introduced to the key organisational benefits of having a detailed and integrated data strategy. Using interactive exercises and industry case studies, you'll reflect on how you currently handle your data looking for opportunities to improve the efficacy of your marketing communications. Creating a single customer view Poor customer experiences are often rooted in poor data management. In this lesson, you'll learn how a Single Customer View can revolutionise your internal database processes, improve the targeting of your marketing and create aligned customer experiences. Using interactive exercises and practical examples, you'll explore how to introduce a Single Customer View at your organisation. Developing your approach to profiling, segmentation and targeting When used effectively, customer data offers you the tantalising opportunity to create a genuinely personalisation customer experience. In this lesson, you will examine how you can use your customer data to inform your marketing strategy. Using interactive exercises and industry case studies, you'll explore how to use profiling, segmentation and targeting to create a laser-focused approach to your communications. Profiling your data There's no point creating incredible marketing if you're sending it to the wrong people. Profiling is the essential technique in the marketer's toolkit to identify those customers who are likely to make a purchase. In this lesson, you will learn how to use profiling to shed light on your customers and their needs. Using interactive exercises and practical examples you'll examine a number of profiling techniques to improving your targeting strategy. Segmenting your customers Each of your customers is unique; they deserve to be treated as such. In this lesson, you will learn how to use segmentation to cater to the individual needs of your audience. Using interactive exercises and industry case studies, you'll explore a range of techniques to identify, understand, and target your audience segments. Analysing the value of customer interactions Only by systematically monitoring and assessing the value of your customer relationships will you be able to optimise your CRM strategy. In this lesson, you will explore the various types of customer analysis and how you can use these insights to extend the lifetime of those customers. Using practical exercises and industry case studies, you will also discover how to use data to track, model and enrich your customer relationships. What is the format of the class like? The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat. Frequently asked questions Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Data-driven Marketing CUSTOMER DATA STRATEGY COURSE Applying Customer Data Strategy Course Do you want to gain the competitive edge, delight your customers and improve marketing performance? Data-driven Marketing DATA-DRIVEN MARKETING CERTIFICATE Applying Data-driven Marketing Certificate Explore data driven marketing and learn how to use it confidently. Leverage technology and data to drive actionable results to advance your profession. Data-driven Marketing DATA-DRIVEN MARKETING ESSENTIALS COURSE Learning Data-driven Marketing Essentials Course Learn how to test channels for better outcomes. Understand what metrics count when evaluating performances and what you can do to apply what you have learnt to future campaigns. Data-driven Marketing LOYALTY PROGRAMS AND CONSUMER ENGAGEMENT Popular! Applying Loyalty Programs and Consumer Engagement Learn from Australia’s leading customer loyalty consultants and become a loyalty program and consumer engagement expert.
How to use customer data as a marketing decision maker to improve customer engagement and customer experience Gain the competitive edge and delight your customers using data segmentation, profiling and technology platforms. This course is designed for practicing marketing leaders, you will work through case studies, practical exercises and processes to support the implementation of what you are learning. Learn to
The Customer Data Strategy Course is for marketing leaders looking to fast track their knowledge on how customer data can be used to improve marketing performance. You should be a practicing marketing manager or above to get the most out of this course. Who should do this course
What is the format of the class like? The course is 100% online. Choosing to study online through the ADMA IQ Learning Lab will suit you whether you’re a night owl, an early bird or someone who prefers bite-sized learning throughout the day. Choose when and where you study, with optimised content for desktop, tablet and mobile experiences - you're in the driver's seat.
Data-driven Marketing CUSTOMER DATA STRATEGY COURSE Applying Customer Data Strategy Course Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Data-driven Marketing DATA-DRIVEN MARKETING CERTIFICATE Applying Data-driven Marketing Certificate Explore data driven marketing and learn how to use it confidently. Leverage technology and data to drive actionable results to advance your profession.
Data-driven Marketing DATA-DRIVEN MARKETING ESSENTIALS COURSE Learning Data-driven Marketing Essentials Course Learn how to test channels for better outcomes. Understand what metrics count when evaluating performances and what you can do to apply what you have learnt to future campaigns.
Data-driven Marketing LOYALTY PROGRAMS AND CONSUMER ENGAGEMENT Popular! Applying Loyalty Programs and Consumer Engagement Learn from Australia’s leading customer loyalty consultants and become a loyalty program and consumer engagement expert.