The Social Media Marketing Certificate will teach you how to use data to create customer focused social media strategies

You will be taken through the entire lifecycle of developing an overarching social media strategy and a campaign based strategy

Duration: self-paced online course, up to 6 months to complete from the date of purchase.

During your Social Media Marketing Certificate, you will learn to:

  • Create social media campaign strategies that have great results in a multi-channel environment
  • Understand how to engage audiences through social media
  • Set effective SMART objectives, which are aligned with your business and marketing goals
  • Listen to what your audiences are telling you on social media to gain a deeper understanding
  • Understand how a social media strategy will improve your performance
  • Get started with writing your own social media strategy
  • Develop your own social media content strategy and plan
  • Managing the customer service demands on a social media channel
  • Understand influencer marketing through social media platforms
  • Gather useful data, analyse and turn into actionable insights

What the course covers:

Module 1: Social media engagement

  • Why is social media engagement important?
  • Creating a customer-centric social strategy
  • Exemplary brands in social media

Module 2: Social media objectives

  • Setting objectives and KPIs
  • Choose the right metrics to measure success
  • Use the SMART objective framework Social listening
  • Introduction to social Listening
  • How to Build a Social Listening Strategy
  • Tools for Social Listening

Module 3: Social media strategies

  • Developing a social media strategy
  • Developing a social media channel strategy
  • Developing a social media campaign strategy

Module 4: Selecting social platforms & funding them

  • Aligning your audience and social platforms
  • Paid, Owned & Earned Media
  • Funding your social media channels

Module 5: Social content strategy

  • Defining content pillars
  • Content format
  • Planning social content

Module 6: Planning your social media content

  • Reactive and planned social media content development
  • Tips for implementing your content plan

Module 7: Customer service on social media

  • Interacting with customers on Social Media
  • Staffing social media for customer service
  • PR disasters, recovery & contingency

Module 8: Influencer marketing

  • Research and identify your influencers
  • Engaging influencers in your marketing campaign
  • Measuring influencer activity

Module 9: Analytics and Insights

  • Introduction to social media analytics & insights
  • Test & learn on social media
  • Developing insights and communicating with stakeholders


This certificate course has two online exams.

Exam 1: 50 Multiple-choice

Exam 2: Case study with short answer questions

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