Data-driven Marketing Certificate

All you need to know about data-driven marketing

Learn how to leverage technology and data to drive actionable results to advance your work and your career.

In this data-driven marketing certificate, you’ll explore data-driven marketing and learn the skills to use it confidently. The data marketing course covers the complete marketing mix using data and what’s relevant for both in-house and outsourced data roles and requirements.

This Data Driven Marketing Certificate is ideal for marketing and advertising professionals who are new to data and keen to learn how to leverage data across a broad spectrum of decision making and uncover insights about how you customers are interacting with your brand.

Duration: 4 days, once per fortnight over 7 weeks

Learn to:

Understand and utilise data-driven marketing to help achieve your business objectives
Integrate data-driven marketing into your overall business and strategies
Assess and apply various data sources to solve business problems
Obtain data-driven marketing qualifications from the leading provider of marketing education in Australia

Data-driven Marketing Course covers:

Through discussions, presentations and theoretical exercises in class over three 1-day courses, we’ll cover:

Day 1: Data-driven Practitioner Course

Day In The Life Of A Marketing Manager - Travel Industry (Exercise)
Customer Interactions, Data and Insights & Predictions
The Future of Data... Data Science
Data-driven Marketing Case Study - Online Bank
Data-driven Marketing Case Study - Cruising

Day 2: Data-driven Marketing Strategy Course

Module 1: Data Quality, Data Gathering and Interpretation
Module 2: Strategic Level Measurement
Module 3: Business Advocacy
Module 4: Stakeholder Engagement and Management
Module 5: Strategic Development

Day 3: Data-driven Marketing Leadership Course

Module 1: Business Operations & Governance
Module 2: Data Team Leadership
Module 3: Cross-functional management & integration
Module 4: Operational management

Day 4: Assessment

Assessment: Individual Presentation

Who should do this marketing course?

Marketers and Brand Managers who have some experience with data and technology but want to grow their confidence
Analysts who may have only one perspective of data, or be a specialist in one area of data and want to broaden their skill base
Marketing and advertising professionals who are new to data and keen to learn how to leverage data across a broad spectrum of decision making
Small and medium-sized businesses that are looking to learn more about data
Sales managers who need to understand how data-driven marketing works

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