All you need to know about data-driven marketing
Learn how to leverage technology and data to drive actionable results to advance your work and your career.
In this certificate in data-driven marketing, you’ll explore data-driven marketing and learn the skills to use it confidently. The course covers the complete marketing mix using data and what’s relevant for both in-house and outsourced data roles and requirements.
To get the most from this course, it is recommended that you have completed the Data Analysis for Marketers course in advance or have a reasonable understanding of the basics of data analysis techniques.
Duration: 3.5 days, once per fortnight over 7 weeks