Data-driven Marketing Certificate Home IQ Education Data-driven Marketing Data-driven Marketing Certificate 4 days in our virtual classroom, every Wednesday over 4 weeks. instructor Kristin Bengtsson Virtual Classrooms Virtual Classrooms Data Driven Marketing Certificate Aug Start 3-24 Aug 2022 03-08-2022 ADMA Member $2,100.00 Per Person pp *including GST Non-Member $2,845.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST Data Driven Marketing Certificate February Start 16 Nov -7 Dec 2022 16-11-2022 ADMA Member $2,100.00 Per Person pp *including GST Non-Member $2,845.00 Per Person pp *including GST Can't make the date? Register your interest for a future course and we'll notify you when it opens for enrolment REGISTER INTEREST END OF FINANCIAL YEAR SALEEnter code EOFY20 and save 20%. Book by 30 June. Use data for your digital marketing strategy The Data Driven Marketing Certificate will help you understand how to measure, analyse and manage your digital marketing campaigns. Get the most up-to-date data-driven marketing qualification from the leading provider of marketing education in Australia. Maximise your digital marketing campaigns effectiveness and improve return on investment (ROI) by utilising digital analytics. Gain insights of customer online behaviour trends across different marketing channels and learn how to use them for creating a robust marketing strategy. Next course starts 3 August: Week 1: Wednesday 3 August, 9.00am - 5.00pm Week 2: Wednesday 10 August,, 9.00am - 5.00pm Week 3: Wednesday 17 August, 9.00am - 5.00pm Week 4: Wednesday 24 August, 9.00am - 5.00pm Feel inspired by leading industry examples and best practice, and walk away with a strategic framework you can implement immediately. This hands-on course includes workshop exercises and homework that will apply your learnings against your own business challenges. Walk away with a strategic framework managing and applying data around customer interactions with your brand. A practical and hands on course for mid-level professionals Develop a data-driven marketing strategy for your business Establish a data governance framework to guide compliance and data integrity Receive an industry-recognised qualification About the course The future of data-driven marketing Digital analytics platforms How to use utilise data for your marketing strategy Roles and responsibilities of digital marketing data-driven activities Project managing cross-functional teams working with digital analytics The role of data governance and its elements, data privacy laws, data protection and data security solutions. Course covers Understand and apply data-driven marketing techniques to help achieve your business objectives Brief your analytics teams effectively Leverage your martech stack Develop a strategic marketing plan Show leadership in data governance Learn to Marketing professionals and executives responsible for the development and implementation of a customer strategy and/or retention and loyalty strategy. Those new to data and keen to learn how to leverage data across a broad spectrum of decision making. Marketers and brand managers with some experience with data and technology but want to grow their confidence. Analysts who specialise in one area of data and want to broaden their skills. Small and medium-sized businesses looking to learn more about data. Sales managers who need to understand how data-driven marketing works. Who should do this course? Frequently asked questions Modules Session 1: Practitioner What is data-driven marketing? Where does the data come from including types of data and ownership? Collection methodologies and data value exchange Ways to unlock insights and predictions Real world data-driven marketing case studies The future of Data Session 2: Strategy Data in action - examples of how marketers are applying data Strategic framework Measurement, tracking and attribution Workshop your own strategy Session 3: Leadership Data privacy considerations Data operations and governance – responsibilities and KPIs Leadership principles Reviewing your Martech stack and data ecosystem Cross functional management – stakeholders and data partners Workshop your own strategy Session 4: Individual Assessment Presentation to the group Choose to develop a data-driven marketing strategy or a data governance strategy for your individual assessment. Upon completion and passing the final assessment, an ADMA digital badge will be sent as recognition of your commitment to the program. Find out more about ADMA Digital Badges. Hear what our past students say about this course Simone was great, her enthusiasm for the topics were infectious. I feel I learned both theory and practical knowledge that will equip me to go back to my organisation and provide data-driven product strategy proposals that will be directional. Quality content delivered by a knowledgeable and engaging tutor. I would highly recommend this course, even for senior marketers, as it provides contemporary and timely theories, case studies and tools that you can practically apply to your own business challenges. Filter Courses Filter Courses Category Category Analytics Content Creative Creative & Copywriting Customer Experience Data Data-driven Marketing Digital Campaigns Digital Marketing Marketing Technology Privacy and Compliance Social Media Format Format In-class In-house Online Virtual Class Course Location Course Location Adelaide Brisbane Darwin In Class On Demand Online Perth Sydney Virtual Classroom Virtual Classrooms Level Level Learning Applying Leading Expert Course type Course type Certificate course Course Masterclass Module Filter by price Filter by price $1 $4,650 Show Courses Data-driven Marketing CUSTOMER DATA STRATEGY COURSE Applying Customer Data Strategy Course Do you want to gain the competitive edge, delight your customers and improve marketing performance? Data-driven Marketing DATA-DRIVEN MARKETING CERTIFICATE Applying Data-driven Marketing Certificate Explore data driven marketing and learn how to use it confidently. Leverage technology and data to drive actionable results to advance your profession. Data-driven Marketing DATA-DRIVEN MARKETING ESSENTIALS COURSE Learning Data-driven Marketing Essentials Course Learn how to test channels for better outcomes. Understand what metrics count when evaluating performances and what you can do to apply what you have learnt to future campaigns. Data-driven Marketing LOYALTY PROGRAMS AND CONSUMER ENGAGEMENT Popular! Applying Loyalty Programs and Consumer Engagement Learn from Australia’s leading customer loyalty consultants and become a loyalty program and consumer engagement expert.
This hands-on course includes workshop exercises and homework that will apply your learnings against your own business challenges. Walk away with a strategic framework managing and applying data around customer interactions with your brand. A practical and hands on course for mid-level professionals Develop a data-driven marketing strategy for your business Establish a data governance framework to guide compliance and data integrity Receive an industry-recognised qualification About the course
The future of data-driven marketing Digital analytics platforms How to use utilise data for your marketing strategy Roles and responsibilities of digital marketing data-driven activities Project managing cross-functional teams working with digital analytics The role of data governance and its elements, data privacy laws, data protection and data security solutions. Course covers
Understand and apply data-driven marketing techniques to help achieve your business objectives Brief your analytics teams effectively Leverage your martech stack Develop a strategic marketing plan Show leadership in data governance Learn to
Marketing professionals and executives responsible for the development and implementation of a customer strategy and/or retention and loyalty strategy. Those new to data and keen to learn how to leverage data across a broad spectrum of decision making. Marketers and brand managers with some experience with data and technology but want to grow their confidence. Analysts who specialise in one area of data and want to broaden their skills. Small and medium-sized businesses looking to learn more about data. Sales managers who need to understand how data-driven marketing works. Who should do this course?
Upon completion and passing the final assessment, an ADMA digital badge will be sent as recognition of your commitment to the program. Find out more about ADMA Digital Badges.
Simone was great, her enthusiasm for the topics were infectious. I feel I learned both theory and practical knowledge that will equip me to go back to my organisation and provide data-driven product strategy proposals that will be directional.
I would highly recommend this course, even for senior marketers, as it provides contemporary and timely theories, case studies and tools that you can practically apply to your own business challenges.
Data-driven Marketing CUSTOMER DATA STRATEGY COURSE Applying Customer Data Strategy Course Do you want to gain the competitive edge, delight your customers and improve marketing performance?
Data-driven Marketing DATA-DRIVEN MARKETING CERTIFICATE Applying Data-driven Marketing Certificate Explore data driven marketing and learn how to use it confidently. Leverage technology and data to drive actionable results to advance your profession.
Data-driven Marketing DATA-DRIVEN MARKETING ESSENTIALS COURSE Learning Data-driven Marketing Essentials Course Learn how to test channels for better outcomes. Understand what metrics count when evaluating performances and what you can do to apply what you have learnt to future campaigns.
Data-driven Marketing LOYALTY PROGRAMS AND CONSUMER ENGAGEMENT Popular! Applying Loyalty Programs and Consumer Engagement Learn from Australia’s leading customer loyalty consultants and become a loyalty program and consumer engagement expert.