Online Certificate Bundle
Buy the ADMA Behavioural Economics Certificate Online course and receive bonus Copywriting Essentials Online course FREE. Two of our most popular online courses, bundled together for a great price. Take your marketing skills to the next level, with improved understanding of your consumer, and the skills to write great copy to make an impact.
Course 1: Behavioural Economics Certificate Online
Learn how psychological, social and cultural factors can be used in your marketing campaigns.
Duration: 25-30 hours of content, self-paced online course, up to 6 months
- How the study of behavioural science can benefit marketing practices
- How classic campaigns have put behavioural economics into practice to understand behavior patterns
- The EAST framework for nudging behavioural change
- Why using data to understand decision-making is more reliable than opinion
- Assessing and analysing data from your experiments
Course 2: Copywriting Essentials Online
An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.
Duration: 8-10 hours of content, self-paced online course, up to 6 months
- Articulate an idea in a language that is both concise and engaging for others to read
- Structure your copy with a beginning, middle and end, and craft compelling headlines
- Manage the approval process
- Identify the appropriate medium for your copy and different copy styles and tailor your copy to suit each social channel