Save with the EOFY Online Certificate Bundle
Buy the ADMA Behavioural Economics Certificate Online course and receive bonus Copywriting Essentials Online course FREE. Two of our most popular online courses, bundled together for a great price. Take your marketing skills to the next level, with improved understanding of your consumer, and the skills to write great copy to make an impact. Offer ends 30th June.
Learn how psychological, social and cultural factors can be used in your marketing campaigns.
Duration: 25-30 hours of content, self-paced online course, up to 6 months
- How the study of behavioural science can benefit marketing practices
- How classic campaigns have put behavioural economics into practice to understand behavior patterns
- The EAST framework for nudging behavioural change
- Why using data to understand decision-making is more reliable than opinion
- Assessing and analysing data from your experiments
Course 2: Copywriting Essentials Online
An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.
Duration: 8-10 hours of content, self-paced online course, up to 6 months
- Articulate an idea in a language that is both concise and engaging for others to read
- Structure your copy with a beginning, middle and end, and craft compelling headlines
- Manage the approval process
- Identify the appropriate medium for your copy and different copy styles and tailor your copy to suit each social channel