Online Certificate Bundle

Buy the ADMA Behavioural Economics Certificate Online course and receive bonus Copywriting Essentials Online course FREE.  Two of our most popular online courses, bundled together for a great price. Take your marketing skills to the next level, with improved understanding of your consumer, and the skills to write great copy to make an impact.

Course 1: Behavioural Economics Certificate Online

Learn how psychological, social and cultural factors can be used in your marketing campaigns.

Duration: 25-30 hours of content, self-paced online course, up to 6 months

Learn to:

  • How the study of behavioural science can benefit marketing practices
  • How classic campaigns have put behavioural economics into practice to understand behavior patterns
  • The EAST framework for nudging behavioural change
  • Why using data to understand decision-making is more reliable than opinion
  • Assessing and analysing data from your experiments

Course 2: Copywriting Essentials Online

An essential copywriting course teaching you the fundamentals of good copy, helping you write with confidence.

Duration: 8-10 hours of content, self-paced online course, up to 6 months

Learn to:

  • Articulate an idea in a language that is both concise and engaging for others to read
  • Structure your copy with a beginning, middle and end, and craft compelling headlines
  • Manage the approval process
  • Identify the appropriate medium for your copy and different copy styles and tailor your copy to suit each social channel
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