Home Global Forum 2025 ADMA Global Forum 2025 Agenda ADMA GLOBAL FORUM 2025 AGENDAThe ADMA Global Forum returns in 2025, where marketing, data, and digital leaders come together to shape the future of our industry.This year’s theme, “Elevate for Marketing’s Next Horizon,” brings bold keynotes, exclusive research launches, and powerful panels covering AI, trust, customer experience, regulation, and capability. Expect insights from visionary thinkers and innovators who are redefining what marketing can be.More than an event, Global Forum is a catalyst for inspiration, learning, and connection - helping you elevate your perspective and prepare for what’s next. Tuesday, 9th September 2025 Sofitel Sydney Wentworth 61, 101 Phillip St, Sydney NSW 2000 Buy tickets now TAKE A LOOK AT THE AGENDA... 8:00am Coffee on Arrival & Registration 9:00am Holly Ransom - Welcome & Acknowledgement of Country 9:10amAndrea Martens - Elevate for Marketing's Next Horizon 9:20am Tom Goodwin - The future of marketing isn’t automated — it’s elevated.The promise of artificial intelligence is what we can do more, but rather than focus on faster or cheaper, what happens if we set our minds to better. AI isn’t magic — it’s a catalyst for smarter ideas, sharper insights, and accelerated growth. It frees our minds and calendars to focus on what we do best. Join Tom Goodwin—author of Digital Darwinism, host of The Edge, and LinkedIn’s #1 Voice in Marketing—as he explores how AI-human collaboration is challenging the assumptions and limits of marketing for those bold enough to rethink what’s possible. 10:10am Morning Tea 10:40am Special Feature 10:45am Speakers to be announced soon - This isn’t just about AI — it’s about building sharper teams, supercharging creativity, and delivering better results.AI is reshaping how we work, ideate, and grow capability — but are you using it to its full potential? This is the must-attend session for marketers who want to move beyond tools and trends, and build a workforce that’s faster, bolder, and more effective. 11:30am Kate Blythe & Hannah Fillis - It’s not just customer experience. It’s customer inspiration — powered by data, driven by empathy.As expectations surge, leading brands aren’t just responding — they’re reinventing. Discover how one marketing trailblazer is transforming the retail-beauty space with a solution built to spark deeper, smarter, and more human connections. 12:20pm Networking Lunch 1:20pmPaulie Dery - From Coolers to Culture & Greens to Gospel: How Story Built Billion-Dollar BrandsWhat happens when a brand stops marketing products and starts evangelising identity? From the rugged outdoors to the wellness revolution, Paulie Dery unpacks how narrative —not noise — creates global brand movements. 2:10pm Sarla Fernando, Peter Leonard, Paul Hewett & more speakers to be announced soon - What if personalisation could enhance consumer relationships without compromising privacy? As data-driven marketing evolves, so does the challenge of balancing personalised experiences with privacy concerns. This session will guide you through the boundaries of acceptable personalisation in today’s privacy-focused world and how to innovate responsibly, even in the face of increasing consumer scrutiny. 3:00pmAfternoon Tea 3:30pmSusan Press, Emma Jensen & Natalie Lockwood - From pressure to performance: how leading brands are turning capability into their competitive advantage.Marketing’s capability crisis is real — but not inevitable. Learn how the biggest names in business are building resilient, agile and future-ready teams. Hear directly from senior marketing leaders on what’s delivering results right now. 4:20pmTodd Sampson - Creativity Under Pressure: Why Courage is the Ultimate Brand Differentiator*Please note, Todd’s session is an exclusive in-person keynote experience will not be available via livestream or in post-event recordings. In a world drowning in data and sameness, bold storytelling—not safe execution—is what breaks through. Todd Sampson brings the closing keynote energy that fuses brain science with bravery to leave you thinking, feeling, and creating differently. 4:20pmJoanne Smith & Warren Mackay-Smith - Capability is the engine. Data is the compass. Innovation is the outcome — and AI is accelerating the journey*Please note, The Blackmores session is an exclusive virtual closing keynote experience and will not be available for in-person attendance, but will be available in post-event recordings.Modern marketing isn’t just creative — it’s calibrated. In this future-focused keynote, Blackmores Group leaders Joanne Smith and Warren Mackay-Smith reveal how data, innovation, AI and capability work in concert to create more responsive, resilient, and high-performing organisations.At Blackmores Group, Joanne is leading a transformation rooted in data-driven insight, continuous learning and bold experimentation. Joining her is Warren Mackay-Smith, GM of the AI Health Lab, who brings a cutting-edge perspective on how artificial intelligence is unlocking health innovation and informing smarter decision-making. Together, they share how one of Australia’s most trusted brands is bridging the gap between potential and performance — and why every marketer must now be a capability builder, innovation enabler, and tech collaborator. 5:20pm Holly Ransom - Closing Remarks 5:30pmNetworking Drinks
9:20am Tom Goodwin - The future of marketing isn’t automated — it’s elevated.The promise of artificial intelligence is what we can do more, but rather than focus on faster or cheaper, what happens if we set our minds to better. AI isn’t magic — it’s a catalyst for smarter ideas, sharper insights, and accelerated growth. It frees our minds and calendars to focus on what we do best. Join Tom Goodwin—author of Digital Darwinism, host of The Edge, and LinkedIn’s #1 Voice in Marketing—as he explores how AI-human collaboration is challenging the assumptions and limits of marketing for those bold enough to rethink what’s possible.
11:30am Kate Blythe & Hannah Fillis - It’s not just customer experience. It’s customer inspiration — powered by data, driven by empathy.As expectations surge, leading brands aren’t just responding — they’re reinventing. Discover how one marketing trailblazer is transforming the retail-beauty space with a solution built to spark deeper, smarter, and more human connections.
1:20pmPaulie Dery - From Coolers to Culture & Greens to Gospel: How Story Built Billion-Dollar BrandsWhat happens when a brand stops marketing products and starts evangelising identity? From the rugged outdoors to the wellness revolution, Paulie Dery unpacks how narrative —not noise — creates global brand movements.
3:30pmSusan Press, Emma Jensen & Natalie Lockwood - From pressure to performance: how leading brands are turning capability into their competitive advantage.Marketing’s capability crisis is real — but not inevitable. Learn how the biggest names in business are building resilient, agile and future-ready teams. Hear directly from senior marketing leaders on what’s delivering results right now.
4:20pmTodd Sampson - Creativity Under Pressure: Why Courage is the Ultimate Brand Differentiator*Please note, Todd’s session is an exclusive in-person keynote experience will not be available via livestream or in post-event recordings. In a world drowning in data and sameness, bold storytelling—not safe execution—is what breaks through. Todd Sampson brings the closing keynote energy that fuses brain science with bravery to leave you thinking, feeling, and creating differently.
4:20pmJoanne Smith & Warren Mackay-Smith - Capability is the engine. Data is the compass. Innovation is the outcome — and AI is accelerating the journey*Please note, The Blackmores session is an exclusive virtual closing keynote experience and will not be available for in-person attendance, but will be available in post-event recordings.Modern marketing isn’t just creative — it’s calibrated. In this future-focused keynote, Blackmores Group leaders Joanne Smith and Warren Mackay-Smith reveal how data, innovation, AI and capability work in concert to create more responsive, resilient, and high-performing organisations.At Blackmores Group, Joanne is leading a transformation rooted in data-driven insight, continuous learning and bold experimentation. Joining her is Warren Mackay-Smith, GM of the AI Health Lab, who brings a cutting-edge perspective on how artificial intelligence is unlocking health innovation and informing smarter decision-making. Together, they share how one of Australia’s most trusted brands is bridging the gap between potential and performance — and why every marketer must now be a capability builder, innovation enabler, and tech collaborator.