A special ADMA online event
As marketers strive to cope with the fallout of the COVID-19 crisis, there’s been a significant shift from acquisition to customer engagement and retention. Never has customer experience management been more important than it is right now. And smart marketers know it.
Building an intelligent, data-driven approach to customer engagement is key to closing the loop on experience at any moment in time. But with customer needs, values and contexts changing almost daily in the COVID-19 climate, responsiveness has become more critical than ever. Marketing and CX teams must be well informed, listen closely to their customers and execute with agility if they’re to retain brand connections today and into tomorrow.
So how do you ensure your engagement conversations and connections pivot with the ever-changing needs of customers looking for stability, security and reassurance in the current context, while also supporting your business ambitions and growth long-term?
Join ADMA, our sponsor Oracle, and a panel of marketing and customer experience experts for this special digital event as we explore:
- Identifying and leveraging connected data, intelligence and experience capabilities for customer engagement today and tomorrow
- What it takes to drive intelligent customer conversations, gauge customer needs and retain brand reputation in a world of COVID-19
- The role personalisation and customer loyalty play in the current environment, as well as ways these set brands up for success post-COVID-19
- Balancing short-term customer efforts with longer-term brand connection