AI to Drive Better Audience Engagement

WA Guru Breakfast

Join us for the first Guru Breakfast of 2019 with Alicia Olson-Keating, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC).

Alicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This fun and lively presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.

Alicia is speaking at both the upcoming WA Guru Breakfast and ADMA Data Day. Click on the below video to find out what you can expect.

Event Details

Date: Thursday 28 March
Time: 7am for a 7.30am start, concludes 9am
Venue: Frasers Kings Park
Address: 60 Fraser Ave, West Perth
Tickets: Member $75 | Non-Member $95


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