Data Day 2019 Program

Program and speakers are subject to change
Tuesday 2 April 2019
7:30 - 8:45
Free delegate breakfast
8:50 - 9:00
9:00 - 9:10
Sponsor welcome and moderator
9:10 - 9:50
Building a lasting brands by delivering on customer expectations with data insights
  • Understand the importance of a clear purpose and value proposition for your brand
  • How to keep exceeding consumer expectations
  • Innovate or get left behind
  • How consumers insights can drive personalization as scale

Leveraging examples from various industries, the presentation will outline key insights and learnings from brands that successfully carve out a unique positioning, strategy and benefits to stand out and lead in their respective fields.

Examples will bring to life how the power of consumer analytics and data can drive clear strategies and specific executions that set these brands apart.

This presentation will showcase the power of big ideas and how you can create a nuclear effect by engaging your community with examples such as Nike+ partnership with Apple and two other biggest campaigns. As well as will outline the power of scripting clear consumer journeys and creating meaningful touch points for brands.

9:50 - 10:30
Generation Alpha - how will they utilise data?
10:30 - 11:00
Morning tea
Data Analytics
Data Strategy
11:05 - 11:30
Using data for good, connecting the dots: How connecting data can lead to better health outcomes
  • Heart disease is Australia’s No. 1 killer - research shows Australians are unaware of the dangers of heart disease and how it can impact them
  • How first party customer data is leading to better customer experiences and ultimately health outcomes
  • How we are working with key partners to incorporate 3rd party data to further improve health outcomes and provide valuable insights
  • How data is helping to deliver targeted, integrated multi-channel marketing campaigns and design service offerings
  • Unlocking the power of its customer data to offer personalised ticket packages and offers
  • Adopting a new approach to fully understand each individual customer and serve personalised offers according to the customers past behaviour and preferences
11:30 - 11:55
Unpacking the opportunity from martech and real time data execution
11:55 - 12:20
The Role of Data in Customer Acquisition, Creating Better Experiences & Retention
  • Creating better experiences & retention
Data is about gaining efficiency in marketing
12:40 - 13:25
Lunch
Digital and Technology
Customer Experience
13:25 - 13:50
  • We unpack the changes happening in the media industry from a technology and impact on media consumption perspective
  • The presentation shares 4 key themed case studies to demonstrate the work we are doing to better understand and deliver to our audiences
  • What does it all mean? Application of machine learning to better deliver; what are the insights and how we apply them to future thinking
  • Fun and lively demonstrations of how we are using the learning to create meaningful and engaging relationships with our customers
Start with your customer: segmentation and personalisation in consumer businesses
  • What digital companies can learn from bricks and mortar retailers
  • How to learn your customers' demographic, behavioural or transactional preferences
  • What turning customer preferences into marketing or product insights can achieve
13:50 - 14:15
The Carsales Journey: Personalising customer experience and using your data for your CX function
  • A multi horizon view of carsales’ path to personalisation
  • Building capability through cross functional alignment
  • Starting small and scaling 1:1 experiences
  • Prioritising CX investment according to customer impact
14:15 - 14:40
The impact of creativity and customer thinking in digital marketing
  • How we service our customers better using the same marketing tech stack as our successful advertising
  • Analysing our processes & how they have been set up
  • How we have delivered real results for  our customers, the brand and the business
The power of investing in customer understanding

Sumo have been on a journey of transformation over the last couple of years, transitioning the business model from a food court-centric business, to an Omni channel distribution strategy to give more Australians access to good quality, fresh food on the move. In this case study presentation, Lawrence Mitchell, Sumo’s Chief Customer Officer, will share details of the journey, highlighting the importance of leveraging data and insight to provide a deep understanding of Sumo’s existing and future customer base as the foundation for change and growth.

  • Reassess the processes you have in place to gather customer feedback
  • Start to develop personas to bring your segments to life
  • Nurture a customer-centric culture
15:00 - 15:20
Afternoon Tea
15:20 - 16:05
Building a customer driven organisation relevant for the Asian market
  • Identify key Asian market insights
  • Dealing with Complexity of independently run local Business units
  • Building the right operating model to support
  • Demonstrating value of data driven decision making
16:05 - 16:55
Balancing art with the science of data: Role of creativity to get cut through
  • Short-term revenue return metrics vs long-term brand building
16:55 - 17:00
17:00 - 18:00
Networking drinks & Canapes - Conference close
Thursday 4 April 2019
7:30 - 8:45
Free delegate breakfast
8:50 - 9:00
9:00 - 9:10
Sponsor welcome and moderator
9:10 - 9:50
Building a lasting brands by delivering on customer expectations with data insights
  • Understand the importance of a clear purpose and value proposition for your brand
  • How to keep exceeding consumer expectations
  • Innovate or get left behind
  • How consumers insights can drive personalization as scale

Leveraging examples from various industries, the presentation will outline key insights and learnings from brands that successfully carve out a unique positioning, strategy and benefits to stand out and lead in their respective fields.

Examples will bring to life how the power of consumer analytics and data can drive clear strategies and specific executions that set these brands apart.

This presentation will showcase the power of big ideas and how you can create a nuclear effect by engaging your community with examples such as Nike+ partnership with Apple and two other biggest campaigns. As well as will outline the power of scripting clear consumer journeys and creating meaningful touch points for brands.

9:50 - 10:30
Generation Alpha - how will they utilise data?
10:30 - 11:00
Morning tea
Data Analytics
Data Strategy
11:05 - 11:30
Data for good, connecting the dots: Developing a data driven culture ‘for purpose’
  • data to transform organisations today 
  • The inherent challenges of bringing a data driven approach for a purpose environment
  • How world vision is connecting the dots & leveraging the data & analytics to change the way we engage with our donors
  • Unlocking the power of its customer data to offer personalised ticket packages and offers
  • Adopting a new approach to fully understand each individual customer and serve personalised offers according to the customers past behaviour and preferences
11:30 - 11:55
Unpacking the opportunity from martech and real time data execution
  • How Velocity is using technology and data in real time to create meaningful customer and revenue outcomes
  • You can be highly relevant but boring as hell – data and customer treatment needs to come together
  • CRM at Scale
11:55 - 12:20
The role of data in customer acquisition
  • Creating better experiences & retention
Data is about gaining efficiency in marketing
12:40 - 13:25
Lunch
Digital and Technology
Customer Experience
13:25 - 13:50
  • We unpack the changes happening in the media industry from a technology and impact on media consumption perspective
  • The presentation shares 4 key themed case studies to demonstrate the work we are doing to better understand and deliver to our audiences
  • What does it all mean? Application of machine learning to better deliver; what are the insights and how we apply them to future thinking
  • Fun and lively demonstrations of how we are using the learning to create meaningful and engaging relationships with our customers
Start with your customer: segmentation and personalisation in consumer businesses
  • What digital companies can learn from bricks and mortar retailers
  • How to learn your customers' demographic, behavioural or transactional preferences
  • What turning customer preferences into marketing or product insights can achieve
13:50 - 14:15
The Carsales Journey: Personalising customer experience and using your data for your CX function
  • A multi horizon view of carsales’ path to personalisation
  • Building capability through cross functional alignment
  • Starting small and scaling 1:1 experiences
  • Prioritising CX investment according to customer impact
14:15 - 14:40
The impact of creativity and customer thinking in digital marketing
  • How we service our customers better using the same marketing tech stack as our successful advertising
  • Analysing our processes & how they have been set up
  • How we have delivered real results for  our customers, the brand and the business
The power of investing in customer understanding

Sumo have been on a journey of transformation over the last couple of years, transitioning the business model from a food court-centric business, to an Omni channel distribution strategy to give more Australians access to good quality, fresh food on the move. In this case study presentation, Lawrence Mitchell, Sumo’s Chief Customer Officer, will share details of the journey, highlighting the importance of leveraging data and insight to provide a deep understanding of Sumo’s existing and future customer base as the foundation for change and growth.

  • Reassess the processes you have in place to gather customer feedback
  • Start to develop personas to bring your segments to life
  • Nurture a customer-centric culture
15:00 - 15:20
Afternoon Tea
15:20 - 16:05
Building a customer driven organisation relevant for the Asian market
  • Identify key Asian market insights
  • Dealing with Complexity of independently run local Business units
  • Building the right operating model to support
  • Demonstrating value of data driven decision making
16:05 - 16:55
Balancing art with the science of data: Role of creativity to get cut through
  • Short-term revenue return metrics vs long-term brand building
16:55 - 17:00
17:00 - 18:00
Networking Drinks & Canapes - Conference Close