2018 ADMA WA State Conference

Marketing Disrupted

On Thursday 1 November ADMA WA’s annual Marketing Disrupted conference will bring together big names from the annual ADMA Global Forum, and local marketing leaders, to give the WA industry an action-packed insight into how brands are driving innovation in customer experience, technology, data-driven marketing and creativity in the face of changing customer expectations.

Before lunch, the content-packed program will cover: the future of fashion tech and creating a culture of innovation at Woolmark; a deep dive into Village Roadshow’s journey to creating meaningful customer engagement through content that resonates; global insights from eBAY into Australian eCommerce and online consumer behaviour; and a panel discussion – Leading in the Age of the Customer – moderated by Meerkat’s Chief Strategy Officer Melanie Wiese, which explores the drivers of customer-centricity and the role of marketing in an age of constant disruption.

All this will be followed by a luncheon keynote from Andy Lark, chief marketing officer at Foxtel, sharing his insights into: the changing role of the CMO and engaging the C-suite; brand-building in some of the world’s most innovative and dynamic organisations; and the challenges of driving growth and customer engagement in an increasingly fragmented and ever-changing entertainment and media landscape.

Program

  • 08.30 - 09.00
    Welcome
    Tristan Berentzen, ADMA WA Chair
    Stephen Porges, CEO, AADL

    How much do we value our data security? Insights from AADL's latest global research

  • 09.00 - 09.30
    The Future of Fashion Tech: Using AI & Innovation to Change How We Connect (and Dress)
    Damian Madden, Global Head of Digital and Innovation, The Woolmark Company
    • How to create a culture of innovation
    • AI and ML to give insights and create connections
    • The future of fashion tech
    • Marketing in an AI world
  • 09.30 - 10.00
    Marketing-led Technology Transformation Showcase - Village Roadshow
    Clare Smith, Director Digital and Marketing, Roadshow Films
    • Starting with the customer, not technology
    • Understanding the intersection of the customer and marketing
    • Creating meaningful customer engagement through content that resonates
    • From legacy technology to building a MarTech stack that works
  • 10.00 - 10.30
    eBAY's fresh take on the latest in online consumer behaviour from around the world
    Rebecca Newton, Head of Brand and Customer Acquisition, eBAY Australia & New Zealand

    Bringing together the freshest online consumer behavior insights from around the world and with a focus on the Australian market, eBAY will share insights on the path to purchase across categories and how the global eCommerce giant blends brand, content, data and tech to drive user engagement.

    • Global trends shaping retail and eCommerce with specific Australian market insights
    • Driving customer engagement in the face of changing customer expectations
    • Balancing brand, content, data and technology to compete and win new customers
  • 10.30 - 11.00
    Morning Tea
     
     
  • 11.00 - 12.00
    Panel Discussion – Leading in the Age of the Customer
    Clare Smith, Director Digital and Marketing, Roadshow Films
    Damian Madden, Global Head of Digital and Innovation, The Woolmark Company
    Rebecca Newton, Head of Brand and Customer Acquisition, eBAY Australia & New Zealand
    Moderator: Melanie Wiese, Chief Strategy Officer, Meerkats

    Technology is exponentially changing customer behaviour and raising expectations for cheaper, faster and more efficient goods and services. In response to the substantial changes in the landscape, marketers need to be more customer-centric than ever before to remain competitive.

    • The changing nature of customer expectations and implications for marketers
    • Marketing disrupted – strategy and the intersection of brand, CX, creativity, data, technology and content
    • Building a tribe of data-driven marketers; securing the talent and getting the mix right

    Our three interstate guests will be joined by local WA marketing leaders, soon to be announced.

  • 12.00 - 1.00
    Break – Pre-lunch Networking Drinks
     
     
  • 1.00 - 1.40
    Lunch and Keynote
    Leading From the Front: Building Brands, Developing Teams and Competing in a Disrupted World
    Andy Lark, former Chief Marketing and Digital Officer Foxtel, CEO Group Lark

    Andy Lark is a globally recognised marketer, business leader and Amazon bestselling author. He built one of the most successful SaaS start-ups into a global software powerhouse; launched apps used by millions every day; lead the transformation of Australia's most vibrant financial services brand; and, built one of the largest eCommerce sites in the world.

    Over lunch, Andy will share his insights into: the changing role of the CMO; brand-building in some of the world’s most innovative and dynamic organisations; and the challenges of driving growth and customer engagement in an increasingly fragmented and ever-changing entertainment and media landscape.

    As an executive, entrepreneur and venture capitalist he has raised and deployed billions of dollars to realize the potential of innovation. Regarded as one of the world's leading thinkers on marketing and business disruption, he currently works as chief marketing officer of Foxtel, Australia’s leading entertainment brand.

  • 12.00 - 1.00
    Close and Networking
     
     

Event details

Date: Thursday, 1 November 2018
Time: 8:45am - 2:30pm, registration from 8am
Venue: Perth Convention and Exhibition Centre
Address: 21 Mounts Bay Rd, Perth WA 6000

Ticket prices
Full Day Ticket: Member $250 | Non-member $285
Conference Only: Member $150 | Non-member $170
Lunch Only: Member $120 | Non-member $130
Group discounts available for tables of 8, save up to 15%

Need more info?

ADMA member
$250.00
Non-member
$285.00

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