Facilitating the Marriage of Data Science and Marketing

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Join us for the first Guru Breakfast of 2018 with Haile Owusu – Chief Data Scientist at Ziff Davis which has recently acquired Mashable.

With 45 million unique monthly users and 28 million social media followers, Mashable is a powerhouse in media and entertainment.

As Chief Data Scientist for Mashable, Haile is at the coalface of innovative data analytics. Haile utilises a mix of in-house and external technologies to anticipate the interests of its broad base of consumers and assist the teams marketing efforts. One such technology is the predictive social analytics tools that Haile and his team have built, Velocity.

Hear how he uncovers the growing relationship between the data science and marketing teams at Mashable, while also exploring best practice to deliver the right content to the right people, at the right time.


Topic synopsis: Facilitating the marriage of data science and marketing

  • Building impactful data sets to examine how audiences behave
  • Going beyond social listening tools with next-gen integrated marketing tools
  • Delivering the right content to the right people, at the right time

Event details

Date: Thursday 1 March
Time: 7am registration for 7:30am start. Event finishes at 9:00am
Venue: Frasers Kings Park
Address: 60 Fraser Ave, West Perth
Tickets: Member $75 | Non-member $95

 

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