Data-driven Decision Making at the Core of Koala's Creative Development

From the now-famous ‘wine-test’ video and ‘longer lasting sex’ billboards to the thousands of five-star reviews and massive growth, Koala is an Australian marketing and customer experience success story.

Almost as ubiquitous as their favourite digital marketing platform, Facebook, Koala’s ‘creative marketing’ is a content-led masterclass in agile, category-creating growth hacking. And when you’ve had a piece in The Betoota Advocate titled “Man buys Koala mattress just to get their ads out of his f–king newsfeed”, you must be doing something right.

Join Koala’s creative director Charlie Gearside for a behind the scenes tour of their creative marketing engine room; a team of designer-developer-marketer-producers who live by the start-up mantra ‘move fast and break things’.

With data-driven decision making at the core of creative development, media selection and online engagement, the Koala team have built out the marketing program to integrate digital, radio and outdoor successfully (read cost effectively) while ‘testing and learning’ their way to outstanding campaign results.

Join us at the final Guru Breakfast for 2018 to gain a unique, first-hand insight into how the Koala marketing team have delivered many a sleepless night to the Australian mattress industry.

Get in fast – this one is sure to sell out.

Event Details

Date: Thursday, 26 July 2018
Time: 7am - 9am with a 7:30am start
Venue: Fraser's Restaurant, West Perth
Tickets: ADMA members: $75 | Non-members: $95

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