Pinnacle Awards

Grand Prix Award

Activity that demonstrates the best in creative thinking and execution to deliver an immediate action, creates customer engagement and demonstrable effectiveness in Websites and Microsites.

Best Use of Data

Activity that demonstrates the best in creative thinking and execution to deliver an immediate action and demonstrable effectiveness in Websites and Microsites to create customer engagement and action.

Overall Customer Experience

For broadcast advertising that; is selling directly, generating customer inquiries, or the collection of customer data via any broadcast media. Entries in this category require a meaningful call-to-action. (i.e. Judges will not consider a URL or phone number with no reason to respond a meaningful call-to-action)

NOTE: As this is a relatively non trackable media the judges will be evaluating the idea over the results.

Courageous Client Award

Rewards Mobile marketing work that seamlessly combines technology and creativity that pushes the boundaries to reach and engage with customers to deliver an immediate action.  Where the activity was made possible because of the use of the smartphone device capabilities combined with data underpinning the device.

The Innovation Award

This category is open to all forms of direct mail including dimensional and regular direct mail. The entry must show the use of customer data and demonstrate outstanding creativity, format design, personalistion and best use of the available budget