Craft & Technique Awards

Art Direction

A campaign or individual piece that showcases truly exceptional design and art direction. The design must be innovative and show a great appreciation of typography, photography, illustration and overall design balance.

NOTE: As this is a craft and technique category the judges will be evaluating the execution of the copywriting over the idea and results.

Copywriting

A campaign or individual piece that showcases truly exceptional copywriting. The writing must be persuasive and be integral to the success of the communication.

NOTE: As this is a craft and technique category the judges will be evaluating the execution of the copywriting over the idea and results.