Website & Microsites
Activity that demonstrates the best in creative thinking and execution to deliver an immediate action, creates customer engagement and demonstrable effectiveness in Websites and Microsites.
Digital & Social Advertising
Activity that demonstrates the best in creative thinking and execution to deliver an immediate action and demonstrable effectiveness in Websites and Microsites to create customer engagement and action.
BROADCAST: TV, Cinema, Radio etc
For broadcast advertising that; is selling directly, generating customer inquiries, or the collection of customer data via any broadcast media. Entries in this category require a meaningful call-to-action. (i.e. Judges will not consider a URL or phone number with no reason to respond a meaningful call-to-action)
NOTE: As this is a relatively non trackable media the judges will be evaluating the idea over the results.
Rewards Mobile marketing work that seamlessly combines technology and creativity that pushes the boundaries to reach and engage with customers to deliver an immediate action. Where the activity was made possible because of the use of the smartphone device capabilities combined with data underpinning the device.
Data-Driven Direct Mail
This category is open to all forms of direct mail including dimensional and regular direct mail. The entry must show the use of customer data and demonstrate outstanding creativity, format design, personalistion and best use of the available budget
Rewarding activity that demonstrates the best in creative thinking and execution to deliver an immediate action and demonstrable effectiveness in Electronic Direct Mail.
Ambient or Experiential
Non-traditional media activity that demonstrates the best in creative thinking and execution to deliver an immediate action and demonstrable effectiveness including stunts, street teams, flash mobs, activations and ambient executions.
Best use of Search
For the best use of search optimisation and/or search marketing in generating direct response. Includes organic and paid.
Please specify whether your entry is based on SEO, SEM or both. Judges will be looking for an explanation of how you developed the search aspect of the campaign: strategy, data strategy and any targeting and profiling/ segmentation work, approach to customer journeys, channel choice, creative, testing variations, technologies used and any integration with other channels as well as detailed results for the campaign: deliverability statistics, response rates, engagement metrics, commercial impact and ROIs.