Campaign Awards

Customer Data-Driven Campaign

This category recognises campaigns that clearly demonstrate the specific role of customer data in creating and implementing an effective communication strategy.

Entries should go beyond simple analytics and measurement metrics, and must demonstrate a data-driven insight, implementation of this insight, and the resulting commercial outcomes.

Integrated Campaign

A campaign that uses distinct multiple media channels (min 3) in the one campaign. At least one of the executions must show how the use, or collection of customer data was central to the idea and commercial outcome.

Small Budget Campaign

A campaign that has a total marketing budget including media of under $200k.  At least one of the executions of the campaign must show how the use of, or collection of customer data was central to the idea and commercial outcome.

Customer Acquisition Campaign

A campaign that has been specifically designed to acquire new customers through the intelligent use of data.

Customer Retention Campaign

A campaign that has been specifically designed to retain customers through the intelligent use of data, or loyalty programs delivering measurable results.

PR Campaign

A PR campaign that demonstrates a customer centric idea and innovative use of PR channels. Entries may be for business or consumer initiatives, and must involve the use of customer data. This entry can be for a single communication or a campaign.

Social Media Campaign

A PR campaign that demonstrates a customer centric idea and innovative use of PR channels. Entries may be for business or consumer initiatives, and must involve the use of customer data. This entry can be for a single communication or a campaign.

Media Campaign

A Media Campaign that demonstrates the best creative use of media, derived from a deep understanding of the customer data, target market and innovative implementation strategy across multiple channels to maximize successful business results.

Not-For-Profit Campaign

A not-for profit campaign that uses a single or multiple channels and has been specifically designed to raise funds or awareness of a social issue. At least one of the components of the campaign must show how the use of or collection of customer data was central to the commercial outcome.