Sponsors

The world of digital marketing is constantly changing: You need a new way to engage with people at scale along every step of their journey. To help you succeed as the steward of your customer, Marketo have designed complete Engagement Marketing Solutions for your marketing automation needs. From acquisition to advocacy, Marketo has the solution that is right for you.

As the media landscape is becoming increasingly ‘missable’, our goal is to help advertisers find better ways to engage their growing audiences whilst they are away from home. With the largest audience reaching portfolio of digital and classic outdoor opportunities, we deliver innovative Unmissable media solutions in environments proven to drive results. Embracing technology drives our success as we progress beyond the screen and lead the industry into richer and engaging online content. Determined to push the boundaries of Out Of Home, technology and content globally we are committed to working closer with advertisers to help deliver greater ROI.

Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform's ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. To learn more, visit optimizely.com.

Modern Marketers choose Oracle Marketing Cloud’s data-driven solutions to create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. These Modern Marketing solutions connect cross-channel, content, and social marketing with data management and activation along with hundreds of pre-integrated app and data partners. Leading brands use our award-winning expertise and technology to deliver personal experiences on a proven system that marketers love and IT trusts.

Adstream is a global advertising technology and services provider, helping brands and agencies to manage the creation, optimization, storage and delivery of content. The Adstream Platform is the first all-in-one digital asset management solution to be connected to broadcasters, publishers and online services, enabling seamless workflows and unparalleled advertising and marketing transparency.

Aprimo, formerly Teradata Marketing Applications helps marketers do what they do best: Create great marketing. Aprimo is a category-leading provider of marketing operations solutions that enable marketers to manage the five essentials of marketing: planning, spending, creation, distribution, and performance. Aprimo’s comprehensive suite maximizes the effectiveness, accountability, and overall value of a company’s marketing investment

Domo helps employees—from the CEO to the front line worker—optimize business performance by connecting them to the data and people they need to improve business results. With Domo, customers can access relevant insights, collaborate with colleagues, and make faster, better-informed decisions across the organization. Domo’s customers include 20% of the Fortune 50, as well as a host of fast-growth companies in every vertical.

Lithium delivers awesome digital customer experiences at scale. The Lithium Engagement Platform enables brands to connect customers, content and conversations at the right digital moment. With the Lithium Engagement Platform, digital marketers are delivering the right content to the right customer at the right time to increase revenue and brand value. More than 400 global brands leverage Lithium to drive integrated campaigns and personally engage more customers with trusted content. To find out how Lithium can help you cultivate authentic customer relationships with the power of social and community, visit www.lithium.com or follow us @LithiumTech.

MediaMath is a global technology company that's leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. Key clients include every major agency holding company, operating agency and top brands across verticals. In 2012, as the advertising technology industry rapidly grew, so too did the need for digitally-oriented highly skilled professionals. In order to meet this ever-growing demand or talent, New Marketing Institute (NMI) was formed to address the education and talent gap in our industry. New Marketing Institute provides customized training solutions to educate, engage and empower marketing professionals globally.

Seismic’s leading sales enablement solution allows marketing teams to personalise content at scale and equips large sales teams with the right content for every interaction, dramatically improving time spent selling and win rates. Seismic is the only sales enablement platform powered by machine learning algorithms and the award-winning LiveDocs® technology, which automates the creation of personalized sales materials within seconds.

Smart Video Australia has created Australia’s most advanced, data-driven personalised video communication platform. Our video SaaS seamlessly combines personalisation, real-time data, and video. We customise Video CX programs for organisations around the world, enabling them to leverage the power of their customer data and transform their multi-channel customer experience journeys. Our CX Solutions increase NPS, loyalty and sales, whilst reducing customer churn and customer communication costs. Applications include Video Statements / Billing, Customer On-Boarding, Retention, and Loyalty. We offer a full suite of analytics to quantify the effectiveness of our campaigns.

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT. More than 600 organisations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile.

The corporate virtual reality experience by BEcause showcases VR technologies capabilities and how it can become part of your broader business and marketing strategy.

Choice to Growth is an agile strategy resource company that delivers competitive advantage and continuous business growth. We believe that sustaining business success, requires creating value that matters deeply to customers, is different from competitors, and is based upon unique company resources and skills. We use customer-centred platforms, such as Vennli - the leader in customer choice visualisation and analytics - to provide real-time insights into choice factor importance and brand performance perceptions. We overlay this with a value-driven strategic framework, journey mapping and premium principles to win the customers’ choice. As part of your team, we collaborate and align on growth options and action plans that enable you to maximise revenue, utilise resources more effectively and improve your ROI.

Facebook connects your business with the people who matter to you so you can deliver people-based marketing at scale and drive business results.

We’re customer engagement specialists with smart insights into what really makes people tick. Our data and marketing solutions help businesses connect with and convert customers, through effective loyalty rewards programs, direct mail and digital campaigns. Our knowledge, friendly service and integrated approach delivers our clients better value and transformative results.

Over 5 million businesses worldwide tell their stories on Instagram, connecting with people at the centre of visual discovery. From major brands to local stores, businesses around the world are driving proven results with Instagram.

Slidemaster is a boutique presentation design agency specialising in professional PowerPoint Presentations and Explainer Videos. Our talented team of designers, writers, illustrators and animators bring your stories to life. Prestige companies such as eBay, Fuji Xerox, Microsoft, Nike, Pfizer and Westpac are already successfully using our personalised solutions. Slidemaster transforms how companies communicate internally and externally.

TRIBE is the world’s fastest growing self-serve marketplace connecting brands with micro-influencers. These are everyday citizens who’ve cultivated an intimate community of 3000+ followers around their passion for crafting engaging content on Instagram, Facebook or Twitter. Launched only 18 months ago, TRIBE’s self-serve platform has connected 3000 brands with 15,000 everyday content creators, generating over 100,000 pieces of beautiful content.

Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics, and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices, and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.

UnLtd are a social purpose organisation connecting the talent and resources of the media, marketing and creative industries with charities helping children and young people at risk. At UnLtd, we believe every young person has something to offer and that their possibilities should be unlimited. We believe as a powerful industry and as individuals within it, we wield huge financial & cultural influence and have the potential to create significant social change. We believe that if we work together we can ensure that every young future is a bright future. Join the movement - find out more by visiting our website

User-led activations are transforming the digital landscape and reshaping the brand / consumer connection. Displayground™ is leading the way in next generation consumer engagement with a large-format, interactive content platform designed for live, physical environments. Ultra responsive sensors allow users to walk straight up and engage directly with the screen content via gesture control technology, and manipulate and play all kinds of media on giant screens with a simple wave of the hand (think Minority Report). These content-rich hyper-activations inform and entertain en-masse whilst collecting user data from the screen interactions for measurable engagement. Displayground integrates with other peripheral technologies such as beacons and smart phone apps, providing exciting possibilities for live interaction, targeted campaign reach, entertainment and education across retail, advertising, museums, events and exhibitions.

i-Link Research Solutions is a leader in online field and data collection services. An independent Australian owned and operated company since 2001, i-link is ISO accredited for Access panels and the international standard for social, opinion and market research. Our extensive experience in conducting research online means we understand the nuances applicable to this medium. We provide our clients with a full suite of online field services including, project set up and management, survey scripting, recruitment, data collection and reporting.

Mahlab is a content marketing agency that has been creating strategic content solutions for brands and associations since 1997. From content hubs to social media and video to print magazines, its expertly crafted content delivers business outcomes. A two-time global finalist for Content Marketing Institute’s agency of the year, Mahlab provides leading content marketing solutions for banking and finance, human resources, engineering, B2B technologies, retirement, health and wellbeing, travel and education.

ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimise demand generation, enhance lead qualification and accelerate sales pipeline opportunities. Visit www.on24.com to learn more.

Siteimprove transforms the way organisations manage and deliver their digital presence. With the Siteimprove Intelligence Platform, you gain complete visibility and deep insights, empowering you and your team to measure what matters, drive accountability, and act with certainty. Imagine the day where every aspect of your digital presence operates as intended: your brand is consistent, errors are a thing of the past, and website issues are always prioritised. Most importantly, certainty is the norm. With Siteimprove by their side, more than 5,000 organisations around the world outperform the status quo every day.

Start VR is a virtual reality studio creating highly immersive original experiences (VR Noir, Awake and Atlas Obscura VR), delivering enterprise solutions for clients including Qantas, Samsung & Pernod Ricard, underpinned by a Startgate, a virtual reality authoring and publishing platform.

Unbound is a group of digital and communications businesses specialising in cutting edge technologies including Virtual, Augmented and Mixed Reality, Beacon applications, Haptics, AI and Machine Learning, whilst always keeping an eye on what's coming tomorrow.

Voxon Photonics – the world’s most advanced three-dimensional (3D) volumetric display. Voxon’s 3D volumetric technology brings digital content to life and helps empower people to visualise, communicate, learn and have fun in a collaborative manner, displaying true 3D animated or static imagery as genuinely three-dimensional holograms. No illusions. No special glasses.

The world of digital marketing is constantly changing: You need a new way to engage with people at scale along every step of their journey. To help you succeed as the steward of your customer, Marketo have designed complete Engagement Marketing Solutions for your marketing automation needs. From acquisition to advocacy, Marketo has the solution that is right for you.

Acquia provides the leading cloud platform for building, delivering, and optimizing digital experiences.Global organizations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. These experiences can be easily deployed and managed at scale, for one to thousands of sites, driving transformative business results at breakthrough speed.

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT. More than 600 organisations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile.

We create, design, produce and manage tailored solutions across all channels, enabling our customers to connect with their customers efficiently and effectively in an ever-changing and diverse communications landscape. The marketing services and print communications industry is dynamic and constantly evolving. IVE’s response to this evolution has been our drive to maintain relevance with our customers through ongoing investment and the continual expansion of our product and service offering. This has been achieved through an effective combination of both organic growth initiatives and strategic acquisitions. The scale of our product and service offering is unparalleled in the Australian marketplace, enabling our customers to access cost effective communications solutions from a single product or service through to a fully integrated, multi-channel managed supply chain solution.

With a heritage that dates back to the 1920’s, our commercial sheetfed and digital print operations Blue Star PRINT are today the largest and most technologically advanced in Australasia, operating out of purpose built facilities to optimise workflow in both Sydney and Melbourne. Our significant investment in printing and finishing technology, combined with the most sophisticated proofing and colour management systems, gives us the ability to produce at scale a diversity of marketing material across a broad range of industry sectors- financial Services, retail, publishing, educational, government, medical, telecommunications, not-for profit.

Founded in 1995, MicroChannel is one of the largest privately owned ‘end-to-end’ business technology companies in the Asia Pacific. With over 280 staff, MicroChannel provides clients with significant depth and access to leading industry experts. MicroChannel’s ‘CRM and Marketing Technology’ division (formerly Engage Digital) is committed to and has a proven track record helping customers to improve their customer engagement strategies, driving client lifetime value and successfully implementing and utilising marketing automation technologies for commercial success. Each year MicroChannel helps our customers deliver over 1 billion targeted and personalised messages to their customers. In addition to the CRM and Marketing Technology team, MicroChannel has broad technology offerings available to clients, including Business Intelligence, ERP, Warehousing, Retail/Point of Sale and Managed IT Services. MicroChannel partners with leading vendors including IBM, SAP, Microsoft, Sage, MYOB and HighJump.

scrmhub.com is creating an evolution in Social Marketing Optimization Technology Many marketers, and more significantly, most SMB leaders, can’t make the transition easily from data to insights to actions, with a measurable ROI. Most brands have an abundance of data, but don’t know what to do with it. Our goal is to make it possible to make this transition, in real-time, with ease, and empower brands to make informed marketing decisions that resonate with their customers, while finding new ones. Combining a world-class set of social marketing tools, with the ability to interconnect key data sets such as social profile and engagement data, with CRM data, we are helping brands transition from customer anonymity to intimacy and personalization. Through technology such as our Identity Management solution, we can connect your entire digital ecosystem, shifting measurement from general metrics to real time performance and conversion optimization. We are using this uniquely connected ecosystem, and the data that comes from it, to deliver actionable ideas to inspire marketers and engage customers.

BUILT TO INFLUENCE - We are a tech-driven media, CX & advertising agency, focused on creating personalised connections between people and brands. A process we call Considered Purchase™. Syncing a unique blend of market leading & proprietary data platforms, our in-house tech & analytics team work alongside strategists to unearth actionable insights into how people behave. Fuelled with understanding, we build innovative, creative solutions to ultimately generate brand affinity. An agile agency with broad global reach, we offer a wealth of collective experience across all categories and media. And as an independent, we’re our own boss, which means we're free to pursue anything we dream of. We’re humble enough to listen and brave enough to tell the truth. We’re problem solvers and pride ourselves on unique, out of the box creative solutions. Entrepreneurial and innovative, we’re excited by technology and new possibilities. In a world where communication is always changing, we are architects of influence, shaping the pathway to your brand.

IncNet, the Principal List Sponsor of ADMA, is a marketing database covering the ANZ top 55,000 companies and organizations, their major divisions and business units, and the 220,000 key decisionmakers within them. Since 1989 IncNet has been used in thousands of precision marketing campaigns targeting the middle to large corporate segment, and has generated $ billions in revenue for its clients. IncNet is also widely used in database build, data verification and enhancement projects, lead qualification and pipeline development, and online lead supply. IncNet recently acquired MarketBase from Fairfax Research to further strengthen its position as the premier supplier of B2B data in Australia. In 2014 IncNet became part of the DCA group of companies.

Every day Streem monitors, analyses and delivers thousands of media reports to customers across government, corporate and social sectors. With realtime Online, TV and Radio coverage backed by industy-first audience measurement, Streem is the next step in news intelligence.

DCA is a Data-Driven Technology Company and a market leader in data management solutions, specialising in data quality, enhancement and application development. DCA has worked with some of Australia’s most well-known brands. The full suite of DCA’s data management solutions include: • Data Quality and Enhancement • Migrations and Consolidations • Single Customer View • Loyalty Systems • Marketing Lists and Acquisition • Business Process Outsourcing (PCI-DSS Certified)