Program

Program and speakers subject to change

Thursday 24 August 2017
Morning keynotes - Sponsored by Oracle
9.10 - 9.50
Having a data-driven marketing strategy: How and when to use data?
9.50 - 10.30
10.30 - 11.10
Why call it digital transformation, it's really business transformation
  • What everyone is fighting for in the new connected and digitised world
  • The linear value chain of yesterday, and why it is being disrupted at speed
  • The new expectations of the hyper-connected consumer
11.10 - 11.40
Morning Tea
11.40 - 12.20
How to drive scale change through the lens of data & technology in mature organisations

As the founder of Science, Murli’s mission was: to be a catalyst for consistent evidence based decision making at AIG. Many large firms appreciate the power of data in reshaping their strategy – however, they are grappling to achieve scale value. Learn what the key ingredients are to achieve scale value from a leader who has lived that journey.

12.20 - 13.00
Leadership panel: the customer of the future
  • Targeting the hyper-connected consumer
  • Remaining transparent to build brand trust and loyalty
13.00 - 14.00
Lunch
Brand Building - Sponsored by Verge VT
Creativity & Innovation
Technology - Sponsored by Smart Video
14.00 - 14.05
Sponsor welcome
14.05 - 14.35
Building youth culture brands in the digital age
Leveraging innovative and digital initiatives to build a more agile and transparent brand
15.05 - 15.35
Live! Inside the VR environment
Connecting with millennial audiences: Key trends in mobile, artificial intelligence, and partnerships
15:35 - 16:05
Afternoon tea
Afternoon keynotes
16.05 - 16.15
UnLtd Thank You

As an industry, we have jointly contributed over $35M in value to combat youth disadvantage. UnLtd; the media, marketing & creative industry’s social purpose organisation would like to say Thank You.

16.15 - 16.50
The challenges for publishers in the platform era
  • Building digital media business against the reality of Facebook and Google's power
  • What publishers need to do in order to grow
  • An optimistic view of media's future
16.50 - 17.30
Humanising brands: how to apply human principles to technology brand-building
  • Global brand marketer for Apple, Amazon, Yahoo!, PayPal sheds light on strategic brand building
  • How you can get consumers to be emotionally connected to your brand
17.30 - 17.35
Closing remarks
17.35 - 18.30
After party - drinks & canapes - sponsored by iGoDirect
Friday 25 August 2017
8.45 - 9.00
Conference welcome
9.00 - 9.10
Morning keynotes - Sponsored by Optimizely
9.10 - 9.50
Discussion panel: the new economic force - collaborative consumption
  • Reinventing traditional market behaviours through technology
  • Sharing economy serves a unique purpose of human's desire to connect directly and be part of community
  • Working towards systems that recognise true sharing, collaborative and peer platforms
9.50 - 10.30
WTF R U GUYS DOING?
  • Reversing the downward trajectory of a highly-desired brand that got stuck in time
  • Making a brand relevant while staying true to its roots
  • Burger King's journey in translating the brand to every touch point
10.30 - 11.10
The impact of big data insights on the bottom line: marketing expense or profit driver?
  • How Makro developed the most valuable retail database in South Africa
  • Applying customer insights to gain competitive advantage
  • How to deliver true value to the bottom line with big data analytics
11.10 - 11.40
Morning tea
11.40 - 12.20
Marketing from the inside-out: Your biggest brand advocates are right under your nose
  • Turn every employee into a brand advocate
  • Use your clients and customers to drive your commercialisation strategy
  • Enable every speaking engagement to become a "marketing moment"
12.20 - 13.00
Feel more, buy more! why this simple heuristic helps companies unlock profitable brand growth via emotional advertising
  • How our emotions drive the choices we make
  • The path to more successful communication
13.00 - 14.00
Lunch
Digital Marketing - Sponsored by Tealium
Data Driven Marketing - Sponsored by Domo
Content - Sponsored by Seismic
14.05 - 14.35
Real time personalisation and data-driven customer centricity
Driving guest acquisition, retention and loyalty via a data-driven roadmap
Visuals, data and journalism at the BBC
14.35 - 15.05
Customer intelligence: understanding and anticipating customer needs in the age of influencers
Building a global business on data-driven insights
15.05 - 15.35
Introducing VR into your digital mix
Creating a single customer view across business partners
Direct advice for Dads: Becoming a resource for the world's biggest 'niche' audience
15.35 - 16.00
Afternoon tea
Afternoon keynotes
16.00 - 16.10
Influencer Generated Content: Turning your customers into your content creators
  • Results every marketer should demand from their influencer campaign
  • The global trends that will finally allow UGC to explode onto the scene
  • Why the photos in your phone are more valuable than you think
16.10 - 16.50
Enabling the next era of human space exploration
  • How NASA is developing innovative technologies and capabilities, enabling an emerging commercial industry
  • Creating the ability to live on other planets through new platforms
  • Pioneering approaches at NASA in developing near term missions beyond Earth's orbit
16.50 - 17.30
How millenials are in the driver's seat of the future global economy and why it matters more than ever
  • Get ready to drink from a fire hose in this fast-paced and action-packed presentation
  • Catch up on the trends, movements and endless economic reverberations created by millenials
  • You are in control if you drive the change in the next 5 years - or the change will drive you
17.30 - 17.35
Closing remarks
17.35 - 18.30
Conference concludes