Program

Program and speakers subject to change

Thursday 24 August 2017
7.30 - 8.30
Delegate Breakfast
8.45 - 9.00
Conference welcome
9.00 - 9.10
Keynote sponsor welcome
Morning keynotes - Sponsored by Oracle
9.10 - 9.50
Using data selection to optimise and personalise your emails
  • eHarmony's journey to using data right
  • Keep your marketing strategy – or what I call your conversation with customers – human
  • Make what you're selling personal
9.50 - 10.30
10.30 - 11.10
Why call it digital transformation, it's really business transformation
  • What everyone is fighting for in the new connected and digitised world
  • The linear value chain of yesterday, and why it is being disrupted at speed
  • The new expectations of the hyper-connected consumer
11.10 - 11.40
Morning Tea
11.40 - 12.20
The impact of big data insights on the bottom line: marketing expense or profit driver?
  • How Makro developed the most valuable retail database in South Africa
  • Applying customer insights to gain competitive advantage
  • How to deliver true value to the bottom line with big data analytics
12.20 - 13.00
Leadership panel: the customer of the future
  • Targeting the hyper-connected consumer
  • Remaining transparent to build brand trust and loyalty
13.00 - 14.00
Lunch
Brand Building
Creativity & Innovation
Technology - Sponsored by Smart Video
14.00 - 14.05
Sponsor welcome
Sponsor welcome
Sponsor welcome
14.05 - 14.35
Discussion panel: building youth culture brands in the digital age
Leveraging innovative and digital initiatives to build a more agile and transparent brand
14.35 - 15.05
Discussion panel: storytelling in the hyper-connected world
Connecting with millennial audiences: key trends in mobile, artificial intelligence, and partnerships
15.05 - 15.35
Leveraging team culture to improve ROI
Leveraging technology to gain more insights and achieve personalisation
15:35 - 16:05
Afternoon tea
Afternoon keynotes
16.05 - 16.45
The challenges for publishers in the platform era
  • Building digital media business against the reality of Facebook and Google's power
  • What publishers need to do in order to grow
  • An optimistic view of media's future
16.45 - 17.25
Humanising brands: how to apply human principles to technology brand-building
  • Global brand marketer for Apple, Amazon, Yahoo!, PayPal sheds light on strategic brand building
  • How you can get consumers to be emotionally connected to your brand
17.25 - 17.30
Closing remarks
17.30 - 18.30
After party - drinks & canapes
Friday 25 August 2017
7.30 - 8.30
Delegate breakfast
8.45 - 9.00
Conference welcome
9.00 - 9.10
Keynote sponsor welcome
Morning keynotes - Sponsored by Optimizely
9.10 - 9.50
WTF R U GUYS DOING?
  • Reversing the downward trajectory of a highly-desired brand that got stuck in time
  • Making a brand relevant while staying true to its roots
  • Burger King's journey in translating the brand to every touch point
9.50 - 10.30
Discussion panel: the new economic force - collaborative consumption
  • Reinventing traditional market behaviours through technology
  • Sharing economy serves a unique purpose of human's desire to connect directly and be part of community
  • Working towards systems that recognise true sharing, collaborative and peer platforms
10.30 - 11.10
11.10 - 11.40
Morning tea
11.40 - 12.20
Electric vehicles: bringing revolutionary changes to digitise mobility
  • Former Tesla exec on creating a seamless environment between car and home
  • Autonomous driving's impact on ride sharing's future
12.20 - 13.00
Feel more, buy more! why this simple heuristic helps companies unlock profitable brand growth via emotional advertising
  • How our emotions drive the choices we make
  • The path to more successful communication
13.00 - 14.00
Lunch
Digital Marketing - Sponsored by Tealium
Data Driven Marketing
Content
14.00 - 14.05
Sponsor welcome
Sponsor welcome
Sponsor welcome
14.05 - 14.35
Real time personalisation and data-driven customer centricity
Driving digital innovation to engage customers across resorts
Visuals, data and journalism at the BBC
14.35 - 15.05
Customer intelligence: understanding and anticipating customer needs in the age of influencers
Building a global business on data-driven insights
15.05 - 15.35
Introducing VR and AR to your digital mix
Data and analytics to support the marketing function
Future-proofing your content strategy
15.35 - 16.05
Afternoon tea
Afternoon keynotes
16.05 - 16.45
Enabling the next era of human space exploration
  • How NASA is developing innovative technologies and capabilities, enabling an emerging commercial industry
  • Creating the ability to live on other planets through new platforms
  • Pioneering approaches at NASA in developing near term missions beyond Earth's orbit
16.45 - 17.25
How millenials are in the driver's seat of the future global economy and why it matters more than ever
  • Get ready to drink from a fire hose in this fast-paced and action-packed presentation
  • Catch up on the trends, movements and endless economic reverberations created by millenials
  • You are in control if you drive the change in the next 5 years - or the change will drive you
17.25 - 17.30
Closing remarks
Conference close