2017 AC&E Awards Winners

    Campaign Awards

  • Integrated Campaign
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia

    Highly Commended

    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
  • Integrated Campaign - Small Budget
    Be The Bill | Cummins&Partners Sydney | Go Gentle Australia

    Highly Commended

    WASTY | OzHarvest | OzHarvest
  • Long Term Loyalty Program
    AIA Vitality: Rewarding Healthier Habits | CHE Proximity | AIA Insurance Australia
  • Customer Acquisition Campaign
    The Hearing Test In Disguise | CHE Proximity | Cochlear

    Highly Commended

    Meet the Tinkletons | BMF | ALDI Australia
    You Can Do Better | CHE Proximity | Latitude Financial Services
  • Customer Retention Campaign
    Rewarding Choice | Lifelounge | Guild Insurance

    Highly Commended

    Jazzy Generator | With Collective | Virgin Mobile
  • PR Campaign
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria

    Highly Commended

    The OzHarvest Market | OzHarvest | OzHarvest
  • Social Media Campaign
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
  • Media Campaign
    Made Possible By Melbourne | McCann Melbourne | University of Melbourne

    Highly Commended

    The Hearing Test In Disguise | CHE Proximity | Cochlear
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia
  • Not-for-Profit
    Movember "Suicide Notes Talk Too Late" | Cummins&Partners Melbourne | Movember Foundation

    Highly Commended

    Be The Bill | Cummins&Partners Sydney | Go Gentle Australia
    A Table To End Hunger | McCann Sydney | The Hunger Project

    Channel Awards

  • Website & Microsites
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia

    Highly Commended

    The Hearing Test In Disguise | CHE Proximity | Cochlear
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
  • Digital & Social Advertising
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia

    Highly Commended

    Hendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
  • Broadcast: TV, Cinema, Radio
    The Hearing Test In Disguise | CHE Proximity | Cochlear

    Highly Commended

    Meet the Tinkletons | BMF | ALDI Australia
  • Mobile Marketing
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI

    Highly Commended

    The Wentworth Rat | The Works Sydney | Foxtel
    Donut Rush App | Retail Food Group | Donut King
  • Out-of-Home
    Made Possible By Melbourne | McCann Melbourne | University of Melbourne
  • Data-Driven Mail
    Finding the 100 | LIDA Australia | Lexus Australia
  • Email Marketing
    Be The Bill | Cummins&Partners Sydney | Go Gentle Australia

    Highly Commended

    Stealing Santa Strategy to Create an Email Personalisation Revolution | Woolworths Rewards | Woolworths Rewards
  • Ambient or Experiential
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria

    Highly Commended

    Catwalk to Cart | Clemenger BBDO Melbourne | Myer
    The OzHarvest Market | OzHarvest | OzHarvest

    Content Awards

  • Most Effective Use of Content
    You've Gotta Have a Team | BMF | Football Federation Australia

    Highly Commended

    Bill Schplitter | TBWA\Melbourne | Origin Energy
  • Branded Content
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria

    Highly Commended

    The Hearing Test In Disguise | CHE Proximity | Cochlear

    Craft & Technique Awards

  • Art Direction
    Meet the Tinkletons | BMF | ALDI Australia

    Highly Commended

    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria
    Hendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons
  • Copywriting
    Meet the Tinkletons | BMF | ALDI Australia

    Highly Commended

    How we Inspired Weekday Homebodies to Thursday like they Friday. | The Brand Agency (Perth) | City of Perth
    Hendrick's Unusually Australian Cucumber | CX agency Lavender | William Grant & Sons

    E-Commerce Awards

  • E-commerce Website & Marketing
    Six Second Sale | Clemenger BBDO Melbourne | Myer

    Highly Commended

    The Xmas Preppers | CHE Proximity | Coles Liquor/First Choice Liquor
    Grill'd to Perfection | Evolution 7 | Grill'd
  • Social Commerce
    Cognitive Collection | Ogilvy Australia | IBM

    Highly Commended

    The Xmas Preppers | CHE Proximity | Coles Liquor/First Choice Liquor
    Snickers Hungerithm | Clemenger BBDO Melbourne | Mars Chocolate Australia

    Data Awards

  • Data Strategy
    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI

    Highly Commended

    The Hearing Test In Disguise | CHE Proximity | Cochlear
    Right Here Waiting For You | CHE Proximity | HotelsCombined
  • Data Analytics and Planning
    Stealing Santa Strategy to Create an Email Personalisation Revolution | Woolworths Rewards | Woolworths Rewards

    Highly Commended

    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI
  • Data Visualisation
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria

    Highly Commended

    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI

    Technology Awards

  • UX
    UNSW International Website | Adrenalin | UNSW International

    Highly Commended

    Australian War Memorial Website | With Collective | Australian War Memorial
    Supercars Official App | Adrenalin | Supercars
  • Use of New Technologies
    Meet Graham | Clemenger BBDO Melbourne | Transport Accident Commission Victoria

    Highly Commended

    The Wentworth Rat | The Works Sydney | Foxtel
  • Apps
    Supercars Official App | Adrenalin | Supercars

    Highly Commended

    AAMI SmartPlates | Ogilvy Australia | Suncorp/AAMI