Work that demonstrates the best in UX thinking, creative and execution, representing an interactive journey made uniquely possible with the use of either best of breed or bespoke technology.
Use of New Technologies
Work that demonstrates an original, inspiring and effective marriage of creative and technological developments. It could be a new technology or an existing technology applied in a “new” way and must provide some type of customer engagement or interaction.
Games, applications or other original development work. It could be a branded game or application designed specifically for mobile devices. Should consider customer data capture and direct response mechanisms.