The Pinnacle Awards recognise the work and teams that attained the pinnacle of their craft by delivering the most exceptional work this year. These award categories can NOT be entered.
Grand Prix Award
The ultimate accolade of the AC&E Awards. The winning entry will be a multichannel campaign that demonstrates an outstanding combination of customer data, creativity and effectiveness.
Best Use of Data
Recognises the exceptional use of data in a campaign for an organisation where data plays the central role in delivering commercial effectiveness. Entries should go beyond simple analytics and measurement metrics and must demonstrate data-driven insight, implementation of the insight and the resulting outcomes.
Overall Customer Experience
Recognises an exceptional initiative delivering an enhanced customer experience and in turn benefitting an organisation’s results.
Courageous Client Award
All work requires a partnership between agency and client, but the Courageous Client Award celebrates that rare moment when an agency takes a client well outside their comfort zone and the client faithfully goes along, and sees remarkable results.
The Innovation Award
Rewards breakthrough use of data, technology and innovation that allows brands, technologists and creatives to communicate with their customers in a new way.
Pre-development ideas and concepts are not eligible; entrants must clearly demonstrate the working technology, it’s impact and effectiveness.