E-commerce Website & Marketing
For websites whose main purpose is to sell products or services directly from the site. E-commerce sites must include customer data collection, billing collection and shipping information. Websites will be judged on overall UX design, ease of navigation, extension of main brand, appropriate use of technology and ultimately effectiveness.
Social, often platform based, initiatives that allow or encourage users and communities to participate online in social activity that result in a transaction. Entries may rely on social currency or bartering alternatives (data, social currency, services, etc) that do not rely on a monetary exchange or payment.