For this category, a campaign is deemed to be one that uses at least three executions in the one campaign. These can either be in the same media channel or different channels. At least one of the executions must clearly demonstrate how the use of customer data or collection of customer data was central to the idea and the campaign’s overall commercial outcome.
Entries may be for business or consumer campaigns.
A campaign that uses distinct multiple media channels (minimum three) in the one campaign. At least one of the executions must show how the use or collection of customer data was central to the idea and commercial outcome.
Small Budget Campaign
A campaign that has a total marketing budget including media of under $200k. At least one of the executions of the campaign must show how the use of, or collection of customer data was central to the idea and commercial outcome.
Long Term Loyalty Campaign
An ongoing customer marketing loyalty program that has delivered customer loyalty and measurable results for a period of two years or more.
Customer Acquisition Campaign
A campaign that has been specifically designed to acquire new customers through the intelligent use of data.
Customer Retention Campaign
A one-off campaign that has been specifically designed to retain or win back customers through the intelligent use of data, delivering measurable results.
A PR campaign that demonstrates a customer-centric idea and innovative use of PR channels. Entries may be for business or consumer initiatives and must involve the use of customer data. This entry can be for a single communication or a campaign.
Social Media Campaign
A Social Media Campaign that demonstrates creative and innovative use of social media to better reach and engage with the customer across single or multiple social media platforms that is socially led or focused paid, earned or owned. This can be for both business or consumer initiatives.
A Media Campaign that demonstrates the best creative use of media, derived from a deep understanding of the customer data, target market and innovative implementation strategy across multiple channels to maximise successful business results.
A not-for-profit campaign that uses a single or multiple channels and has been specifically designed to raise funds or awareness of a social issue. At least one of the components of the campaign must show how the use of or collection of customer data was central to the commercial outcome.