Campaign: Wild About Whales

Client: NSW National Parks & Wildlife Service

Agency: Mobiddiction





Judges' Comments

"Seamless interaction between real and virtual experience."


To build a Wild About Whales mobility program, enabled through a digital platform, allowing people to connect and discover NSW National Parks and Whales.

Creative Solution

Making the whale watching experience richer and better than it already is – the world's first whale watching mobile app! "Wild About Whales" is a mobility platform solution comprised of a consumer mobile app developed for iOS and Android allowing whale watchers to share their experiences with others and gain access to a real-time whale sightings mapping interface. The app platform is powered by our customer engagement platform, Mobiconnect, allowing the NPWS team to publish and communicate with customers in real time, delivering utility, engagement and amplification for their brand.


  • Over 132,000 sessions
  • 4K+ whale sighting submissions
  • 484,000 screen views and average session duration of 1:31 minutes with 84% of all traffic being returning users using the app as a core utility to help them plan and engage



NSW National Parks and Wildlife Service

Agency team

Mike Vasavada
Midu Chandra
Lucas Attrey
Tom Wells
Hamsa Muruvalu
Dongpil Kwak
David Immerz
Matthew Mannall

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