Campaign: Optus Olympics

Client: Optus

Agency: WiTH Collective

 

Awards

Winner:
Copywriting

Highly Commended:
Use of New Technologies
 

Judges' Comments

"Complexity of brief, complexity of category and complexity of using an established celebrity not known for humour needs to be applauded."

"The idea is good, the copywriting is brilliant, it's executed perfectly."
 

Goals

To create relevance between the Olympics partnership and Optus
 

Creative Solution

WiTH Collective created a content led promotional campaign, looking for Australia's best small business, called the "Olympics for small business". It ran across digital, social, print, TV and PR with a marketing kit for businesses to market themselves.
 

Effectiveness

‚ÄčThe campaign successfully engage Australia's SMB's with:

  • 4,526 registered profiles for the promotion
  • 58% of profiles were from non-Optus customers
  • 4096 new digital orders made throughout the promotional period
  • 40% return visitors to the site, showing high level of engagement
  • And most importantly the campaign drove a 30% sales increase YoY
     

Credits

External organisations

Rumble  |  Sound
White Chocolate  |  Post Production
Finch  |  Production Company

Agency team

Justin Hind
Steve Coll
Dominique Hind
Simon Fowler
Nicole Hetherington
Joshua Sandford
Clare Kerlin
Serena Peddle
Claire Seffrin
Mia Fukuyama
Phillip Robbie
 

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