VIC Guru Breakfast - Customer: Digital transformation & customer experience

Hear how L’Oreal attracts, engages and retains customers in the digital age. How it  shook up its processes, teams and software, then transformed its culture to put the customer at the centre of its business.

We are excited to be joined by Christophe Eymery, Head of Digital and Media from L’Oréal, the first speaker from the Beauty Industry in the Victorian Guru Breakfast’s 15-year history. L’Oréal has a long history in beauty products manufacturing, marketing and distribution. Its model needs to be reinvented constantly as consumers change with more need for personalised beauty education. This ongoing transformation is impacting how the organisation is structured and how their products and services evolve.

Christophe will discuss how digital transformation requires not only a shake-up of processes, teams, and software, but also the culture at the heart of the business. Learn how to navigate this complex path to operational efficiency and customer-success.

Event Details

Date: Thursday, 20 April 2017
Time: 7:30am - 9am
Venue: The Point, Albert Park
Tickets: ADMA members: $75 | Non-members: $95


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