VIC Guru Breakfast - Content: Storytelling & how to stay relevant in a digital content landscape

The art of storytelling is an essential part of your brand and marketing strategy due to the changing online environment in which we engage our customers. Great content that tells your brand’s ‘story’ in a genuine and authentic way will resonate with your customer, and as a result word of mouth endorsements in the form of social sharing takes over. Your brand perception increases and so does your engagement, all whilst being light on your marketing wallet. Learn how content story telling is key for all marketing departments, from SMBs to blue chip corporations.

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