Turn data into your business advantage
Data Week Aug 17- 20
4 days. 2 hours per day.

Register now and reserve your seat at Data Week

Turn data into your business advantage.

Be inspired by global best-practice, learn from leading edge data practitioners and take away pragmatic steps you can action immediately to drive revenue and create greater efficiencies.

  • 4 days: Monday 17 - Thursday 20 August
  • 2-hour intensive daily sessions from 11:30am - 1:30pm
  • Leading global and local data experts
  • Industry-leading data conference now in its 16th year

Register now

*Discounts available for Corporate Group Bookings

Event Schedule

Launching on Monday 17th August, this 4-day programme will discuss the following topics.

  1. Managing a Black Swan Event using data

    Described by Forbes Asia as one of the smartest people on the planet, Dr Richard Hames is a futurist who deals in facts through data. By using a combination of AI to scan information around the world and a verification process with 3,000 trusted analysts, Dr Hames has managed to predict 9/11, the Trump presidency, the GFC and many other world-wide events. His topic for Data Week is how to use data to avert crises such as the one we’re in BEFORE they happen by listening to the information that’s already out there.

    With 25 years’ experience in data, Dr Ian Oppermann is one of Australia’s pre-eminent thought leaders on the Digital Economy. He’ll give his inside perspective on the government’s handling of Covid-19, how data has played an enormous part in creating policy and where we’re headed post Covid.

  2. From Data to Strategy

    Mark Ritson is former professor of marketing of 25 years with the London and Melbourne Business Schools and RMT. He now runs one of the preeminent online marketing programs, the Marketing Week Mini MBA. He’s provocative and outspoken lending another dimension to how he uses data every day to arrive at successful marketing and business strategies.

    Jo Boundy is responsible for the overarching marketing and brand strategy for Qantas Loyalty, including Qantas Frequent Flyer, Qantas Business Rewards and nine other Loyalty brands. She has more than 15 years’ global experience leading digital, communication, marketing and entertainment strategies for large organisations.

    Susan Coghill, Chief Marketing Officer at Tourism Australia is a true believer in the power of creativity to build brands, drive business, and shape culture. She has over 20 years experience making it happen with teams and clients of all shapes and sizes.

  3. Telling business stories with data visualisation

    Author, designer, former journalist. David McCandless created and runs one of the most unique Data Visualisation companies out of London. His philosophy is data is useless unless people can easily and simply understand it. His topic is how to help audiences within and without an organisation understand the power of data in their day to day lives.

  4. Preparing for an AI / Automation future

    Dr Jordan Nguyen is a documentary maker and futurist trying to save the planet. His specialty is using AI and data to map the outcomes of our present-day actions to help guide us into better practices and ways of life. He’ll share his view of the world through case studies he’s been involved in, show how AI has paved the way for change, and how getting it right, asking the right questions and feeding in the right data is an imperative.

    Kate Carruthers is Chief Data & Insights Officer for UNSW Sydney, and is also an Adjunct Senior Lecturer in the School of Computer Science & Engineering. She is a Certified Information Security Manager and is currently undertaking postgraduate studies in cybersecurity.

Day Schedule

11:40amKeynote – inspire your thinking
12:20pmReal-world case study - share the learning journey
12:45pmFrom the data frontline - today's data tactics & actions
1:30pmAdvantage activation – explore how to make it happen
2:00pmDay close


The live event runs from Monday 17 August to Thursday 20 August. On-demand recordings will be available immediately after the live session has finished and will be available for up to three months.

Data Week runs for 4 days. Each day there will be a 2 hour intensive session between 11:30am and 1:30pm with 3 leading-edge data practitioners from here and around the world.

Book your tickets here and then allocate them to your team members so each person has the correct registration, program and access details.

Immediately following the live sessions, there will be a recorded on-demand video available to you for 1 week if you have purchased the 'live only' event. If you have opted for the 'on-demand' event it will be available to you for 3 months.

Unfortunately you will need to be on the live site to interact in the Q&A session.

If you have purchased a 'live only' ticket you will have access to the video for 1 week. If you have purchased a live and/or on-demand ticket you will have access for three months.

Data Week is open to everyone. It is available to ADMA members and non-members alike.

Standard price tickets are $375 inc GST for ADMA members and $485 inc GST for non-members.

Save $100 with Early Bird Pricing at $250+ GST ($275 inc GST) for ADMA Members and $350 + GST ($385 inc GST) for non-members.

See pricing table below for details.


Standard rates (incl. GST)

Ticket Type
Event Only
Event + On-Demand
ADMA Member


Group discounts (incl. GST)

Group tickets include On-Demand Access

Provide a code at checkout to redeem your group discount*

DW4FOR3: 4 tickets for the price of 3
DW10FOR7: 10 tickets for the price of 7

Discount Type
4 for 3
10 for 7
ADMA Member
Save $435
Save $1,305
Save $545
Save $1,635

*Not available with other offers

Virtual Exhibition

Take what you learned in the session and explore the tools, approaches and technologies that help to activate your data advantage. We’ve brought the best in class options together as part of the Data Week virtual experience so you can preview or dive into activating your data advantage immediately.