Close
Insights, Strategy, Action! is an immersive, hands-on program that equips marketers, researchers and business leaders with the tools to transform customer understanding into growth-driving outcomes. 

What you’ll learn

By the end of the course, participants will be able to:
  • Distinguish between data, knowledge, and insight.
  • Identify roles of different sources of information, including market research and brand tracking
  • Apply AI tools to optimise insights, strategy, and action outcomes 
  • Link brand knowledge with customer behaviour understanding to uncover patterns that lead to insight
  • Build insights that reveal customer motivations and unlock business opportunities.
  • Translate insights into marketing strategies, goals and programs aligned with business priorities.
  • Apply insights to targeting, segmentation, personas, and customer journeys.
  • Write insight-driven briefs and use them as catalysts for innovation and creative activation.
  • Craft and deliver compelling growth stories that inspire stakeholder engagement.

Is this course for me? This course is for...

  • Marketing, brand, and innovation professionals seeking to strengthen their strategic toolkit.
  • B2B, B2C, retail, service and consumer marketers
  • Insights and research teams who want to see their work have greater business impact.
  • Business leaders who need to connect customer understanding to growth agendas.
  • Research specialists who want to understand the organisational application of research
  • Anyone responsible for shaping marketing plans, creative development, or stakeholder engagement.

Hear from our students

Donna L Reynolds

 “Being a marketing professional, it’s always great to have the opportunity to refresh and build on your skills. The Insights, Strategy, Action! course takes you through how to turn data into real insights for use within marketing plans. It’s a creative and fun way to ensure we don’t skip to tactics and make sure we build our campaigns on actual insights.”  

Darryn De Kock

"It was an enjoyable few days, really good refresher in some instances and learnt new things which I am implementing" 

Rebecca Hewlett

 “The Insights, Strategy, Action! course was incredibly relevant to my role. It provided practical tools and strategies to develop clear, relevant and actionable insights. I left with an understanding of how to apply these approaches to drive better decisions and create real impact.”  

Why choose ADMA?

Always future-focused

Marketing never stands still, and neither do we.

Our courses prepare you for what’s now and what’s next, with practical strategies you can apply immediately in your role.

Trusted by market leaders

As Australia’s leading authority on the future of marketing, we’re a trusted voice in a fast-moving industry.

Our members include marketing trailblazers and world-leading brands.

Created by industry, for industry

Our courses are written and led by powerhouse industry professionals.

Which means you’ll get up-to-date insights and direct access to an expert working in the field.

Any questions?

See FAQs

Get access to the classroom

AU$2,990.00 PER PERSON

*Including GST

Member AU$2,190.00 PER PERSON

Purchase

Course Details

  • 06-05-2026 | 09:00 AM - 10-06-2026 | 05:00 PM
  • Virtual Classroom

Your instructor

Sharlene Zeederberg

Research Director at Zuni

Sharlene Zeederberg has over 25 years market research and consumer insight experience, garnered w...

Read More

Related resources

We think you’ll also like these
Tomorrow's Data Driven Marketer: Sydney- In Person- 25 - 26 March 2026
Execution In Class
Tomorrow's Data Driven Marketer: Sydney- In Person- 25 - 26 March 2026

Become the marketer who can connect data, creativity and commercial thinking. Gain the tools to turn information into influence and drive measurable results.

View Course