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Build the confidence to make AI part of how you market, in just one day.

15 OCT | SYDNEY | IN PERSON

Is this course for you?

  • I know I should be using AI more, but don't know where to start

  • I've experimented with AI, but want to get much better results from it

  • I want practical ways to use AI across my day-to-day marketing

  • I need to understand the risks well enough to use AI responsibly

 

What you'll be able to do

  • ✓  Understand how AI really works

  • ✓  Get better results from prompting

  • ✓  Apply AI to real marketing tasks

  • ✓  Experiment confidently and responsibly

 

What you’ll learn

Module 1: Understanding AI

Module 2: How AI Works & Responsible Use

Module 3: Prompting Playground

Module 4: AI in Action

What marketers say

★★★★★ | Marketing Professional

"As a marketing leader in today's world, I've been keen to learn how to use AI across my team and my role rather than let it pass us by. This session exceeded my expectations because it went far beyond just AI for marketers, and talked to the platform mechanics, how they can be used for various tasks and the critical skill of prompting which was the most valuable for me. I thought the structure was a good balance between theoretical and practical, could be transferred across industries and both personal & professional roles and also allowed us to learn from others in the room."

★★★★★ | Marketing Professional

"As a business and marketing professional who uses AI every day, it can be hard to keep pace with the rapid explosion of new tools and developments. The AI for Marketers course strikes the perfect balance. Simone provides a clear foundational overview of how AI works and who the key players are, alongside practical application that empowers you to get hands-on and test different tools with confidence."

★★★★★ | Marketing Professional

"The AI For Marketing was a great foundation course. If you don't know much about AI - this had just enough information to not confuse you and allow you to start using different AI tools. The course facilitator was so good - I think one of the best facilitators I've seen in a while. She knew her stuff but didn't kill us with her knowlege. If you want to know about AI and start to use it in your marketing - I recommend this course."

★★★★★ | Marketing Professional

"The AI for Marketers course was an incredibly informative course. Simone was an excellent facilitator, creating the perfect balance between learning the fundamentals of AI and applying that knowledge through practical activities. I left the course feeling far more confident about using AI within my business."

★★★★★ | Marketing Professional

"The AI for Marketers course introduced me to many concepts that I've heard about but haven't explored. Facilitation was engaging and clear, and it was an enjoyable day that delivered both theoretical and practical elements. The learnings from the course could be easily translated into actions I can take back to my day-to-day role. I'd recommend this course for any marketer looking to upskill in AI."

★★★★★ | Marketing Professional

"This course is relevant and applicable to marketers. I can practically apply what I learnt and feel more confident to test and try various AI tools. Simone is very knowledgeable and can answer questions specific to your job function and company needs, which I find so helpful"

★★★★★ | Marketing Professional

"Very informative training session with a good variety of learning and interactivity across the day. Have come away with a more in depth knowledge of the fundamentals of AI and platforms available to use."

★★★★★ | Marketing Professional

"I've taken away so many practical actions and advice that I can put into practice immediately."

Everything you need to know

15 October  |  1 Day  |  Sydney  |  In Person

Members $1,265  |  Non Members $1,490

Price includes live content, hands-on playground sessions, practical experimentation with AI tools and an ADMA Certificate of Completion.

FAQ

What should I expect from the course?

A practical, hands-on day exploring how AI can transform the way you work as a marketer. You'll learn how to use AI tools to create content, develop campaigns, improve workflows and work more efficiently. Expect plenty of opportunities to experiment, ask questions and apply what you learn to real marketing challenges.

Do I need experience using AI?

Not at all! Whether you're just getting started with AI or already experimenting with tools like ChatGPT, this course will help you build confidence and develop practical skills. You'll explore effective prompting, responsible AI use and ways to integrate AI into your everyday marketing activities.

What will I walk away with?

You'll leave with practical techniques, greater confidence using AI tools and ideas you can immediately apply to your role. You'll also gain a better understanding of how to use AI responsibly, improve productivity and strengthen your marketing output, along with an ADMA Certificate of Completion.

Ready to make AI part of how you market?

Members $1,265  |  Non Members $1,490

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Members $1265 per person

Non Members $1490 per person

*includes GST

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Course Details

  • 15-10-2026 | 09:00 am - 15-10-2026 | 05:00 pm
  • In-person

Your instructor

Simone Blakers

Customer Experience Consultant, LiquidCX

Simone Blakers is the founder of Liquid CX. A geek at heart, she has a passion for combining emer...

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