The Consequences of the Brexit - Pains for marketers

21 Sep 2016

  • Innovation

As Britons roused on the morning following the vote now known as Brexit, some marketers may have already been awoken from their slumber with a significant jolt. A sudden realisation that perhaps the end of Globalization was nigh and it was time for the return of localized marketing.

Of course, there are many issues for marketers to grapple with. In the view of marketing and advertising veteran, Avi Dan “Companies will have to go through a cultural transformation as they shift from globalization to localization. First, local brand relevance demands local market creativity and local authenticity. And second, sharing information and learning within the enterprise is the new essential.”


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CATEGORY Innovation

TYPE Article