As consumers, many of us would be staggered to discover how much de-identified data is exchanged online between companies, with the trail often ending with us as offers and opportunities.
Vital in these exchanges is the safety and security of that data.
With that in mind, Data Republic recently launched a world-first marketplace to exchange data between reputable businesses secured with bank-level safety. Success for the types of business using a tool like the Open Data Marketplace is driven by the ability to solve the challenge of access to proprietary data.
According to Paul McCarney, co-founder and CEO of Data Republic, “The lure of significant productivity and social benefits has driven an increase in government open data policies and data sharing among corporates,”