The ADMA Code Authority has recently named Christopher Zinn as Chair of the independent marketing complaints review body.
The appointment of Zinn is designed to ensure oversight of the ADMA Code of Practice (The Code) and is the latest in the organisation’s strong delivery against its strategic plan, which includes creating accountability and high standards for its members across the entire marketing industry.
ADMA’s made this appointment in recognition of the need for a strong chairman as we move into an era of data. The purpose of the Code Authority is to establish industry benchmarks and standards for organisations using data for marketing and advertising.
“Data is becoming increasingly used by organisations to deliver better customer experiences and engagement. We want to ensure good practices and high standards and that members of ADMA meet these standards. Having a Code of Practice and an active Code Authority ensures industry standards are maintained and consumer trust is promoted.” said Jodie Sangster, CEO of ADMA.
Further, she added, “Consumer trust is critical for all businesses moving into a data driven world.”
Commenting on his appointment, Zinn said, “I am very happy to have been asked by marketing’s peak body to work closely with industry and continue my advocacy for both business and consumers.”
“Christopher is a great choice of chairman, understanding both business and consumer perspectives. He also has a strong team of experts who will help him with this issue,” added Sangster.
Current members of the Code Authority include consumer advocates Victoria Rubensohn, Robin Brown and former Commonwealth Ombudsman Allan Asher. Industry representatives include Samantha Yorke (Google), Sophie Jackson (Foxtel) and Graeme Alexander (American Express).
About the Code
The ADMA Code of Practice aims to build consumer confidence by setting standards of best practice and ethical conduct Including fair trading, channel regulation and privacy principles for every ADMA member.