Retention, Acquisition & Loyalty Awards

Best Retention Campaign for a Loyalty Program

A campaign that has been specifically designed for customers of an existing loyalty program, demonstrating the best use of owned and other channels and the intelligent use of creativity and data.

Best Acquisition Campaign for a Loyalty Program

A campaign that has been specifically designed to acquire new customers for a loyalty program through the intelligent use of creativity and data.

Best Long-Term Strategy for a Loyalty Program

The demonstration of an ongoing strategy and campaign activity to consistently grow the customer base of a loyalty program, or to consistently reduce the churn of customers from a loyalty program. Must be demonstrated over a period of two years or more. 

Best Retention Program

A campaign that has been specifically designed to retain customers through the creative and strategic use of data and insights delivering measurable results.

Best Acquisition Strategy

A campaign that has been specifically designed to acquire new customers through the creative and strategic use of data and insights delivering measurable results.