Best Data strategy
The strategy that demonstrates the best use of data analytics or market insight in creating, targeting and proving the value of a campaign. Demonstrate where data insight has created real value in customer response activity. Open for any medium.
Best Integrated Campaign
Rewarding the use of distinct channels (minimum 3) in the one campaign. At least one of the executions must show how the use, or collection, of customer data was central to the idea and commercial outcome.