Best Use of Craft within an Advertising Campaign
A campaign or individual piece that showcases truly exceptional design, art direction illustration, direction, editing, or copywriting.
Best Digital Design or Craft
A digital campaign or individual piece that showcases truly exceptional technique and craft in design, animation, 360 film, 3D, websites/Micro-sites, bought digital space, etc
The best example of UX strategy and execution, applied to customer journey or customer strategy, to deliver a seamless or deeply engaging experience for the customers or prospective customers of a brand or product.