ADMA 2016 Technology Whitepaper: Driving stronger returns on your technology investment

Download ADMA's 2016 Technology Whitepaper: Driving stronger returns on your technology investment

Technology continues to transform the digital landscape for marketers. It offers more ways for us to get closer to consumers, understand their needs, and build stronger relationships with a broader range of stakeholders than ever. However, challenges remain.

In this paper, we discuss the three key questions most important to marketers today:
  How can we improve the return on investment (ROI) achieved by our marketingtechnology spend?
– What can we do to improve the way we measure and report ROI?
– Which intangible benefits of marketing technology do the C-suite deem relevant?
– How can we boost ROI on our existing marketing technology investment?
– What techniques can we use to increase the accuracy of ROI forecasting?
–  How can marketers improve the way they communicate to achieve better cut through with the C-suite?  How can we use technology to improve the way we deliver content across communication channels?
– What can we learn from those who are using technology well?  How can we immerse the digital channel within the business, and move away from the channel-lead thinking that limits digital to a silo?
– What does an organisation that fully embraces the digital channel look like?
–   Can we diffuse digital through a shift in organisational culture or do we need to   restructure business?

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