News and Updates
Google’s universal commerce protocol: What marketers need to know
In January, Google announced their new Universal Commerce Protocol (UCP), designed to facilitate agentic AI shopping. The UCP enables seamless...
4 minute read
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16 MARCH 2026
In-app shopping: The world’s default store is emerging
A new kind of store is taking shape. One that does not live on a website, in an app, or even behind a search result. It lives inside the platforms...
5 minute read
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16 MARCH 2026
What is prompt engineering? AI prompting for marketers
Prompt engineering is an essential skill for marketers, guiding the content delivered by generative AI tools such as ChatGPT and DALL-E.
3 minute read
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16 MARCH 2026
AI business agents in ChatGPT: A new distribution channel for brands
ChatGPT now has more than 700 million weekly active users.1 Imagine if an agent from your company could be present where those users already are,...
7 minute read
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16 MARCH 2026
ChatGPT AI ads versus AI recommendations
OpenAI’s decision to test advertising inside ChatGPT in the United States has raised understandable questions about how advertising will work in a...
6 minute read
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16 MARCH 2026
Meet the NextGen Marketer: Balancing fundamentals with the future
What happens when an industry evolves at lightning speed – but professional training fails to keep pace?
9 minute read
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19 FEBRUARY 2026
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