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Storytelling is one of the most important elements of marketing in the digital age. But how do you tell stories for brands in ways that build a consistent and colourful meaning?

To keep storytelling on track you’ve got to be true to a brand’s core idea and personality. This event will share examples of colourful idea-led storytelling. And offer hands-on tips on how you can craft more characterful and on-brand words.

Join us on August 21 for an interactive workshop with branding experts Principals and learn how to tell brand stories from the best in the business. 

Event details

Date: 21 August 2017
Time: 6:00pm - 8:30pm
Venue: York Butter Factory, 62-66 King Street, Melbourne, VIC 3000

About Principals:

We tackle the big branding issues of our times and create brands that are distinctive, genuine, desired and socially engaged. We define, design and deliver compelling brand experiences and help clients embrace change through brand strategy, identity, voice, staff and customer engagement programs.

We started business in 1995. Since then, we’ve grown and expanded, organically and by acquisition, from our origins in brand strategy consulting to brand identity (2002), brand voice (2005) and brand experience (2015). We have been trusted by some of Australia’ s largest institutions in the fields of corporate, government, professional services, education and not-for-profit.

We have been recognised regularly for the last eight years with awards at the international REBRAND ™ Awards. We are now the most rewarded agency in Asia Pacific. It’s something we’re extremely proud of.

We’ll inspire you to achieve brand leadership and we’ll see it through – from ideas to action.

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