Australia’s peak body for data-driven marketing

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Welcome to ADMA. Australia’s leading industry body for future-focused, data-led marketing and advertising.

Get to know us

ADMA plays a unique leadership role in the marketing community, lifting capability, setting responsible data and privacy standards, supporting future-ready teams and connecting leaders through community.

We're on a mission to empower the future of marketing through data, innovation & trust.

Marketing Education

Building Capability

Courses and certificates written and presented by industry leaders to get marketers at every stage of their career ready for what’s next.

Marketing training

Creating Community

Exclusive offers and access to equip  marketers with the skills, insight and support needed to stay ahead.

Three forces redefining marketing in 2026 and beyond

Sharing Expertise

Expert regulatory and AI anaysis and reports to help marketers apply emerging trends and data-driven standards with confidence.

News and Updates

AI, Talent & Trust Report

Whether you’re redefining strategy, building capability, or exploring how AI can augment human creativity, this report equips you with the foresight...

clock 2 minute read | 7 JANUARY 2026

Prepare now for the SMS sender ID Register

SMS scams are increasing in Australia, damaging trust and brand reputation. The new SMS Sender ID Register will help stop impersonation and protect...

clock 8 minute read | 7 JANUARY 2026

OAIC to exercise new powers in a compliance sweep scheduled for January 2026

The OAIC last week announced that it will undertake its first-ever compliance sweep by conducting a targeted review of approximately 60 businesses’...

clock 4 minute read | 16 DECEMBER 2025

Three forces redefining marketing in 2026 and beyond

Marketing has never stood still. But 2026 marks a turning point. The pace is no longer evolutionary – it’s transformative. Regulation is tightening,...

clock 6 minute read | 15 DECEMBER 2025

Marketing moves fast. These 5 skills will help you keep up in 2026

The marketing industry has always been fast-paced. But 2025 gave us whiplash.

clock 8 minute read | 15 DECEMBER 2025

Cut to the chase: TikTok’s guide to short-form success

How do we stop people scrolling past our content?

clock 7 minute read | 15 DECEMBER 2025

Memberships

Join Australia’s peak body of data-driven marketers.

Australian marketing body

Exclusive tools and insights. Just for ADMA members.