Online Privacy Senate Committee Report Released

12 April 2011

The Senate Committee report into the adequacies of privacy protections for Australians online was released recently.

The report deals with a number of different elements of online privacy with recommendations that will flow through into the review of the privacy act. From an online behavioural advertising perspective the committee has recommended that the Office of the Privacy Commissioner in consultation with web browser developers, ISPs and the advertising industry, should, in accordance with proposed amendments to the Privacy Act, develop and impose a code which includes a ‘Do Not Track’ model following consultation with stakeholders.

Given ADMA’s expertise in marketing privacy related issues, we will be engaging with the Privacy Commissioner to reduce to the maximum extent possible the regulatory burden that will be applied to the online advertising industry whilst not eroding basic consumer protections.

View the report