Convergence Media Review

Convergence Review Committee Releases Framing Paper

28 April 2011

With 23% of social media messages including content the Convergent Media Review has the potential to promote or hinder the ability of marketers to use this emerging and growing channel.

The Convergent Media Review has been initiated in response to the recognition that media is being consumer in very different ways to how it was consumed 10 years ago.  The current regulatory framework was established when media was consumed at times set by traditional broadcasters such as radio, print and television. Now consumers can choose what they view at what time and can elect to view media through a vast array of devices.

The Convergent Media Review’s task is to examine the threats and opportunities presented by these changes and to identify the correct regulatory framework moving forward.

The key principles proposed are:

1. Australians should have access to a diversity of voices, views and information.
2. The communications and media market should be innovative and competitive, while still ensuring outcomes in the interest of the Australian public
3. Australians should have access to Australian content that reflects and contributes to the development of national and cultural identity
4. Australians should have access to news and information of relevance to their local community
5. Communications and media services available to Australians should reflect community standards and the views and expectations of the Australian public
6. Australians should have access to the broadest range of content across platforms and services as possible
7. Service providers should provide the maximum transparency for consumers on how their services is delivered
8. The government should seek to maximise the overall public benefit derived from the use of spectrum assigned for the delivery of media content and communications services

Convergent Media Review Framing Paper