eMarketing Code of Practice

ADMA is committed to helping the industry develop best practice principles and guidelines to reduce the amount of Spam in the marketplace.

Through our Chairmanship, a range of industry and consumer bodies, together with the support of the Australian Communications Authority, have developed this eMarketing Code of Practice to complement the SPAM Act 2003. The Act covers all electronic messages including email, instant messaging and short message service (SMS) and multimedia message service (MMS).

This Code provides practical guidelines and examples to help industry, including marketers and message originators, and third party suppliers of communications services, comply with the Act. The Code also provides a framework by which industry can handle complaints and monitor industry compliance.

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