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Regulatory
Compliance with marketing legislation is key to the success of campaigns and avoiding costly fines and unwanted attention from regulators.
To assist marketers in understanding the legislative obligations that apply to their craft, ADMA has prepared a series of information pages which can be accessed by members as needed and downloaded as quick reference guides.
Compliance Overview Webinar
This free webinar is presented by Melina Rohan ADMA’s Director of Corporate & Regulatory Affairs.
This highly valuable webinar is designed to help marketers understand from a practical perspective what they need to do on a day to day basis to comply with legislation as it applies to marketing.
The webinar concentrates on how to legally execute direct marketing campaigns and how to ensure responsible and legal use of customer and prospect data, across all marketing channels.
ADMA also offers a one day, in-depth Compliance for Marketers Course for those people who need to have a thorough understanding of marketing related legislation for their roles.
Compliance training
ADMA conducts one day compliance courses in Sydney, Melbourne and Brisbane, providing an understanding of key legislation to marketers unsure of their legal obligations.
Fair Trading
The Competition and Consumer Act 2010 (formerly the Trade Practices Act 1974) covers a number of issues including competition and consumer protection.
Privacy Principles
The Privacy Act is the foundation piece of legislation underpinning businesses’ ability to use personal information for marketing purposes.
SPAM Act
Under the Spam Act 2003 it is illegal for businesses to send, or cause to be sent, unsolicited commercial electronic messages, including email, instant messaging, SMS and MMS.
eMarketing Code of Practice
ADMA is committed to helping the industry reduce Spam. The eMarketing Code of Practice provides members with a framework to handle complaints and monitor compliance with the Spam Act.
Online Advertising
The Do Not Call Register
Knowledge of and compliance with the Do Not Call Register Act is a vital way members can avoid investigation and formal action by the communications regulator.
Chance Draws and Competitions
ADMA has developed guidelines to educate members in the proper conduct of chance draw and prize competition promotions, ensuring legal obligations are met.
Marketing to Minors
ADMA members should be aware that there are specific regulations that apply when marketing to children and that inappropriate activity can cause significant damage to brands.
