Code Authority

As the self-regulatory body for information and response-based marketing ADMA requires its members to be honest and fair in their customer dealings. To this end, ADMA developed a Code of Practice and established an independent Code Authority to monitor compliance.

As a backstop to its members’ own internal complaints handling processes, ADMA, through the Code Authority, offers consumers recourse in cases where they have not been able to resolve their complaint directly with the organisation.

Where a consumer has been unable to resolve a complaint, they can submit a formal complaint by writing to:

ADMA Code Authority
Reply Paid
GPO 3895
SYDNEY NSW 2001

Or by email: code@adma.com.au

The Code Authority investigates unresolved consumer complaints about ADMA members. Casework involving non-members is also undertaken and where a breach of the Code is identified, the non-member is informed and urged to voluntarily comply. Such cases may also be referred to other appropriate bodies for review.

Should the Authority find a breach of the Code of Practice by an ADMA member it can impose a variety of sanctions including:

• Requiring a formal apology for the breach
• Requiring corrective advertising or the withdrawl of offending advertisements or statements
• Requiring correction of relevant records and personal information
• Recommending a refund or replacement of goods or services where appropriate
• Requiring the member to take specified remedial action to correct the breach and avoid reoccurence
• Seeking a written undertaking from the member declaring the breach will not be repeated
• Recommending to the ADMA CEO that membership be revoked