Best Practice Guidelines

Best Practice for Telemarketing

To assist telemarketers promote high standards of business practice, ADMA has produced a set of Call & Contact Centre Guidelines covering the marketing aspects of contact centres, including inbound and outbound activities.

For call and contact centres, they establish a framework against which to benchmark their service offerings and differentiate them in the marketplace. For clients, the guidelines deal with a variety of issues that should be considered when choosing a contact centre and serves as a useful tool in comparing and evaluating prospective suppliers.

Best Practice Guidelines for Contact Centres by Marketers