Best Practice for Mail Marketing

The ADMA Direct Mail Marketing Best Practice Guidelines are intended to provide you with the most efficient and effective way of using Direct Mail marketing.

ADMA’s Seven Direct Marketing Foundation Principles provide the framework for these guidelines thereby demonstrating these seven principles in action for Direct Mail.  Appendix A includes a full copy of the Seven Direct Marketing Foundation Principles.

These Direct Mail Best Marketing Practice Guidelines have been informed and created by the 2009/2010 ADMA Mail Marketing Council Committee members and are based on repeatable procedures that have proven themselves over time for large numbers of direct marketers to yield efficient and effective direct mail marketing results.

The purpose of the Direct Mail Best Practice Marketing Guidelines is to help marketers use this highly effective marketing medium to achieve the higher goal of ‘best direct mail marketing practice’.

Best Practice Mail Marketing guidelines