Best Practice for the Environment

Australian marketers are concerned about the environment. ADMA’s Green Blueprint is an environmental best practice guideline for the industry which has been developed to assist marketers to evaluate their organisation’s current environmental practices, policies and goals, and to identify areas for improvement.

The Green Blueprint focuses on the need to green workplaces, offices and factories and the need to green products and services. It address a number of issues specific to the marketing industry and provides advice on the following topics:

• Environmental leadership and best practice
• Workplace environmental action
• Paper procurement and use
• Mail design and production
• Data hygiene and management
• Packaging and fulfillment
• Claims & labelling

The Green Blueprint is complemented by ADMA’s online Environmental Planning Tool and Policy Generator which allows organisations to input information about their current environmental practices and automatically create environmental policy statements that highlight their green credentials.

These tools are designed to provide Australian marketers with ideas and strategies to consider and implement as our dynamic understanding of environmental sustainability evolves.

The Green Blueprint