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Learn moreBest Practice Guidelines
Regulatory
ADMA’s series of best practice guidelines have been developed to help members achieve better results through more enlightened use of direct marketing. The guidelines go beyond members’ legal requirements and provide information on responsible direct marketing practices and benchmarks which it is desirable for all those in the industry to achieve.
The guidelines are designed to address common issues that may occur, advise on best practice and provide guidance to help avoid mistakes.
Best Practice for Mail Marketing
The ADMA Direct Mail Marketing Best Practice Guidelines are intended to provide you with the most efficient and effective way of using mail marketing.
Best Practice for the Environment
ADMA’s Green Blueprint is an environmental best practice guideline for the industry, developed to assist marketers to evaluate their organisation’s current environmental practices, policies and goals, and to identify areas for improvement.
Best Practice for Telemarketing
To assist telemarketers in promoting standards of excellence, this set of best practice guidelines for call and contact centers, and guidelines for the use of automated dialing equipment.
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Best Practice for Digital Marketing
As use of digital media increases, ADMA has an important role to play in setting appropriate standards for online conduct.
