Annette Bova
Director - Membership & Sponsorship
Reaching Customers with Direct Mail
This session explores the potential of mail as a marketing medium, including an update on developments in technology allowing the creation of highly relevant and targeted mail pieces.
Stephanie Seakins, Mail Marketing Consultant, Australia Post shares research results which provide an insight into consumer preferences and the power of mail as a marketing medium. Stephanie also provides an update on Impact Mail, which encourages creativity in mail marketing and allows marketers to generate impact and results.
Neil White, NSW Product Manager - Direct Mail, Penfold Buscombe presents case studies of innovative campaigns using variable data and full colour digital print which have successfully cut through the clutter and achieved outstanding results.
View presentation (Neil White)
